Making Peace with Social Media in Your Practice
Dr. Kaplan, founder/CEO of BuildMyBod Health recently wrote an article on social media for the benefit of healthcare providers. Many are reluctant to use social media in their practice but Dr. Kaplan explains how they’re missing out on an amazing opportunity to educate their patients. You can listen to the article here, from a very […]
Changing referral patterns in the age of social media
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes […]
Why would patients agree to be on social media?
Packed into that question of why patients would agree to be on social media is a different question people really want to know. Do doctors incentivize patients to agree to be on social media? In other words, do they give the patient something to get them in front of the camera? Agree to be […]
Dr. Kaplan giving social media course at CSPS Annual Meeting
If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but […]
Put the swimming bitmoji on the liposuction canister. Wait, what?!
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations. So many bitmoji, so […]
Dr. Kaplan aka Dr. Bae on social media (@realdrbae)
Dr. Kaplan aka Dr. Bae on social media (@realdrbae). The Real Dr. Bae moniker started in August/September of 2016. Snapchat was taking off. Dr. Miami (Michael Salzhauer) started the craze that brought social media into the operating room. It was decried as inappropriate by aging doctors stomping their canes. What they didn’t realize was the […]
Social media wake up call for plastic surgery societies
There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, […]
From social media to surgery [video]
As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor. First step: Lead generation As seen in the photo […]
How Snapchat disarms Dr. Google!
I’m gonna spend this whole post just explaining what the title means! So let’s start with some background. Most doctors know that Dr. Google refers to the experience when patients come in for their consult with loads of disjointed, unrelated information regarding their ailment that they learned on Google. While some of the information is […]
Happy office, happy patients! [video]
After ten years of practice, four here in San Francisco, I realize patients aren’t only drawn to the doctor. They’re also drawn to the office staff. In particular, a happy office staff. And a happy office staff can create happy patients. Happy patients are looking for a happy office One could argue the importance or […]
How Snapchat helps non English speaking patients
Sure Snapchat provides many benefits as can be seen here. But I learned a new benefit this past week. It’s a great visual tool for non English speaking patients as well. Think about any non English speaking or English-not-as-a-first-language speaking patient. Even if you have an interpreter it’s very hard for the patient and doctor […]
Patients are filming their own surgery! Yeah, that happens! [video]
A lot of doctors are having trouble with the intrusion of social media into the clinical arena. Whether it be during a consultation or surgery, patients want to, anonymously or not, share their experience. And yeah, patients are filming their own surgery! Paying it forward Video is critical to a patient’s preop education. They […]
