Dr. Kaplan giving social media course at CSPS Annual Meeting

social media course
If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but he’s in the trenches utilizing social media on the reg...
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Put the swimming bitmoji on the liposuction canister. Wait, what?!

bitmoji
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations.   So many bitmoji, so little time A typical day within a practice that heavily...
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How I became the Real Dr. Bae (@realdrbae)!

real dr. bae
The Real Dr. Bae moniker started in August/September of 2016. Snapchat was taking off. Dr. Miami (Michael Salzhauer) started the craze that brought social media into the operating room. It was decried as inappropriate by aging doctors stomping their canes. What they didn’t realize was the world was changing. Things they thought were sacred were still sacred, but not in the way they envisioned.  ...
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Social media wake up call for plastic surgery societies

There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, Google. Consumers’ tastes continue to change. They’re now relying less......
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From social media to surgery [video]

As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor.   First step: Lead generation As seen in the photo above, a patient asked me a question regarding the price......
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How Snapchat disarms Dr. Google!

I’m gonna spend this whole post just explaining what the title means! So let’s start with some background. Most doctors know that Dr. Google refers to the experience when patients come in for their consult with loads of disjointed, unrelated information regarding their ailment that they learned on Google. While some of the information is accurate, it’s inaccurate within the context of their diagnosis or......
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Happy office, happy patients! [video]

After ten years of practice, four here in San Francisco, I realize patients aren’t only drawn to the doctor. They’re also drawn to the office staff. In particular, a happy office staff. And a happy office staff can create happy patients. Happy patients are looking for a happy office One could argue the importance or relative contribution of the doctor or staff to produce a......
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How Snapchat helps non English speaking patients

Sure Snapchat provides many benefits as can be seen here. But I learned a new benefit this past week. It’s a great visual tool for non English speaking patients as well. Think about any non English speaking or English-not-as-a-first-language speaking patient. Even if you have an interpreter it’s very hard for the patient and doctor to communicate in depth. But if they’re following you on......
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Patients are filming their own surgery! Yeah, that happens! [video]

A lot of doctors are having trouble with the intrusion of social media into the clinical arena. Whether it be during a consultation or surgery, patients want to, anonymously or not, share their experience. And yeah, patients are filming their own surgery!   Paying it forward Video is critical to a patient’s preop education. They book their surgery and they want to be prepared. Reasonable......
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