3 ways to publish your prices with BuildMyBod Health [video]

publish your prices
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be thinking, “that’s too complicated because of different insurers and negotiated...
Read more »

Don’t offer specials. Offer commitment instead!

specials
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that sense of urgency and will wait until the next time...
Read more »

The Skinny BBL (Brazilian Butt Lift)

skinny bbl
As plastic surgeons, we hear it from patients all the time…do I have to gain weight for a Brazilian Butt Lift (BBL). For those not familiar, a BBL is a procedure wherein your plastic surgeon takes fat from the torso via liposuction and injects the fat back into the buttocks. And the answer is “no,” you don’t have to gain weight. You can get great...
Read more »

Compete on price transparency, not price! [video]

price transparency
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price.   Healthcare doesn’t follow the rules of a free market system The idea of price transparency in healthcare...
Read more »

One step closer: Price transparency in healthcare [video]

price transparency in healthcare
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians!     Why price transparency in healthcare will affect everyone You see, as hospitals begin to show their prices,...
Read more »

Why CareCredit has its head up its a$$

carecredit
As a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) Let the consumer know their financing options up front. 2) Allow them to apply for financing online before the consultation.   Reasonable, right? The only...
Read more »

3 types of a Mommy Makeover [video]

Mommy Makeover
The term Mommy Makeover is thrown around quite a bit amongst plastic surgeons and patients considering the procedure. But what is it? At its most basic meaning, a Mommy Makeover is a procedure to the breasts and abdomen to give a woman back her pre-pregnancy body. But there are several variations as you will see below.   Types of Mommy Makeover In our practice, a...
Read more »

Dr. Kaplan named Visiting Professor at UC Davis

Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th.   Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that the residents feel has a knowledge base that can augment...
Read more »

3 options for financing cosmetic surgery and other healthcare services [video]

options for financing cosmetic surgery
If you’re considering any type of procedure that will be paid out of pocket because it’s considered cosmetic or because it’s medically necessary and you haven’t met your deductible, you want to read this first! Here are 3 options for financing cosmetic surgery or any healthcare service.   Options for Financing cosmetic surgery or other healthcare services If you don’t have the cash flow to...
Read more »