Discounts and specials? Sure. Bargaining? Absolutely not.

discounts and specials
One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time.  So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency.   By knowing the cost ahead of time, the hope is the patient will feel less of an urge...
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Why coronavirus and cosmetic surgery are surging

coronavirus and cosmetic surgery
After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both coronavirus and cosmetic surgery. What’s the connection?   Coronavirus and...
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So we’re to believe some mass gatherings are ok during a pandemic?

mass gatherings
Early on in this pandemic, the recommendations from the CDC and state authorities were pretty clear when it came to mass gatherings: don’t have them. In fact, the CDC reiterates this guidance in an update from July 7th, 2020. The highest risk of spread of the coronavirus comes from “large in-person gatherings where it is difficult for individuals to remain spaced at least 6 feet...
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Men get liposuction too!

men get liposuction
As gender roles evolve in the work place and at home, there’s still a misconception about who can and can not get cosmetic surgery. In addition to other surgical and non-surgical services as discussed here, men get liposuction too!   Men get liposuction too! Man’s resistance to getting cosmetic surgery may be a societal convention. They may assume that’s only for women. But it may...
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For better or worse, this is the best time to get cosmetic surgery

best time to get cosmetic surgery
Here we are, emerging from  the acute phase of the coronavirus pandemic, entering the unknown chronic phase. There is much we still don’t know about the virus, including why some become symptomatic but others remain asymptomatic. Even with these unknowns, the world must press on, doing our best to adjust our lives and maintain some sense of normalcy.   One facet of this new normal...
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What’s not going to happen if there’s a new surge of coronavirus

new surge of coronavirus
Let’s review the initial response to the first wave of coronavirus by hospitals, city and state governments. Hospitals cancelled elective cases. Cities and states ordered a shelter in place order, shut down restaurants and closed parks and beaches.   These techniques were able to mitigate some of the worst predictions. 100,000 deaths instead of 2 million deaths. The healthcare system was not overwhelmed as it...
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Hospitals and surgery centers not performing cosmetic surgery

performing cosmetic surgery
Here in San Francisco, the city and health department issued a directive on May 15th allowing elective surgery. In the directive, it was very clear elective surgery, including cosmetic surgery and dental procedures, could move forward. For this reason, we began performing cosmetic surgery in our in-office AAAASF accredited operating room the following Monday, May 18th.   A full two months had passed after the...
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