How I weed out price shoppers and find serious patients in the process

One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors also need to recognize that just because someone asks about......
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Price TransCAREncy, not price transparency

What’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its most general terms, is the movement to bring price transparency to healthcare.   Price TransCAREncy In the past, the healthcare community, despite previous efforts, has...
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Treatment for undereye dark circles [video]

undereye dark circles
Tired of those undereye dark circles? Or just tired of everyone thinking you look tired because of them?! Or maybe you regularly apply foundation to your face just so you can cover the dark circles. Well, there’s something you can do about this “malady.” As you’ll see in the post and video below, you’re not alone.   Undereye dark circles The dark circles under the...
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Brunch with the Baes!

🌟SURPRISE BRUNCH WITH THE BAES GIVEAWAY!🌟 If you could have brunch 🥐🍳 with anyone in the world, who would it be?! Dr. Kaplan’s wife, Kelsey – @kelseykaplanfashion on Instagram – would want it to be the entire Kardashian family 💁🏽‍♀️.   But if Dr. and Mrs. Kaplan, aka Dr. and Mrs. Bae, crossed your mind, it’s your lucky day! (In case you’re confused, Dr. Bae is just Dr. Kaplan’s......
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What you should expect from yourself and your surgeon after surgery

after surgery
We had a recent postoperative patient compliment us on our blog and how informative it is. However, she pointed out that one thing she couldn’t find was a blog post on what to expect after surgery. So here goes!   What you should expect from yourself and your surgeon after surgery This listicle should serve as a general outline of expectations after surgery. These include...
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What a difference an implant exchange makes!

Check out those breasts! Seriously though, who would’ve thought an implant exchange from 370cc to 560cc (an increase of almost 200cc!) would still look so good and so tasteful? There are several ways to philosophize on this particular patient’s case.   Is an implant exchange in your future? When I first look at these results, I definitely think her breasts looked fine in the preop...
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Listicle: The red flags we look for in our patients

red flags
Red flags are something a potential patient does (or doesn’t do) that can portend future problems. After 12 years of practice, I’m getting better at noticing these red flags but there’s always room for a heightened sense of awareness. Check out our “listicle” below for a few of these red flags. In case you’ve never seen the word before, a listicle is an article whose...
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Why we look at more than just BMI [video]

BMI
As more consumers research cosmetic surgery online and watch surgery on social media, there’s one thing they keep hearing. That their plastic surgeon won’t operate on them if their BMI (body mass index) is greater than 30. BMI refers to the “magic number” that takes into account your weight in kilograms and your height in centimeters.   BMI has its advantages in the sense that...
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Later haters! The latest XEOMIN® Campaign

later haters
Merz, the makers of the BOTOX® Cosmetic competitor, XEOMIN®, released their later haters campaign recently. It’s a pretty interesting spin on the whole empowerment movement.   Later haters! In the past, getting botulinum toxin (ie Botox), was considered taboo. Women were embarrassed for friends and family to know they were getting treatments to minimize wrinkles.   Fast forward to today. Not only are women not...
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The commoditization of cosmetic surgery

commoditization of cosmetic surgery
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by using our platform. While I totally understand his/their concern, I...
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