It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be thinking, “that’s too complicated because of different insurers and negotiated...
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Don’t offer specials. Offer commitment instead!
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that sense of urgency and will wait until the next time...
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The Skinny BBL (Brazilian Butt Lift)
As plastic surgeons, we hear it from patients all the time…do I have to gain weight for a Brazilian Butt Lift (BBL). For those not familiar, a BBL is a procedure wherein your plastic surgeon takes fat from the torso via liposuction and injects the fat back into the buttocks. And the answer is “no,” you don’t have to gain weight. You can get great...
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Compete on price transparency, not price! [video]
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a free market system The idea of price transparency in healthcare...
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One step closer: Price transparency in healthcare [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians! Why price transparency in healthcare will affect everyone You see, as hospitals begin to show their prices,...
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Botox LIVE demo with Dr. Kaplan, Caviar Co and 99.7!
The image above says it all! Join us next Wednesday, November 20th, 2019 for a Botox LIVE seminar and demonstration at The Caviar Co! Yes, caviar will be served! Botox LIVE Event! Dr. Kaplan will be on hand to give a short presentation on Botox and fillers. Greg, the host of 99.7Now Big Bay Mornings will be the emcee for the evening. He’ll be......
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Why CareCredit has its head up its a$$
As a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) Let the consumer know their financing options up front. 2) Allow them to apply for financing online before the consultation. Reasonable, right? The only...
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3 types of a Mommy Makeover [video]
The term Mommy Makeover is thrown around quite a bit amongst plastic surgeons and patients considering the procedure. But what is it? At its most basic meaning, a Mommy Makeover is a procedure to the breasts and abdomen to give a woman back her pre-pregnancy body. But there are several variations as you will see below. Types of Mommy Makeover In our practice, a...
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Dr. Kaplan named Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th. Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that the residents feel has a knowledge base that can augment...
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3 options for financing cosmetic surgery and other healthcare services [video]
If you’re considering any type of procedure that will be paid out of pocket because it’s considered cosmetic or because it’s medically necessary and you haven’t met your deductible, you want to read this first! Here are 3 options for financing cosmetic surgery or any healthcare service. Options for Financing cosmetic surgery or other healthcare services If you don’t have the cash flow to...
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