The Power of the Abandoned Cart

The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on your site just like Amazon. But what does Amazon have......
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Customer service is better in cash-pay practices

customer service is better
One of my patients came in the other day to receive Botox/Xeomin for her forehead wrinkles right after her ObGyn appointment in the same building. She related a story to me of how terrible the customer service was at the front desk of the Ob’s office and how it’s so much better in our office. Upon hearing this, I immediately knew why the customer service...
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Thank God I didn’t buy bots, followers and likes!

buy bots followers and likes
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t like inauthenticity and doesn’t want you to buy bots followers...
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3 ways to publish your prices with BuildMyBod Health [video]

publish your prices
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be thinking, “that’s too complicated because of different insurers and negotiated...
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Don’t offer specials. Offer commitment instead!

discounts and specials
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that sense of urgency and will wait until the next time...
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Compete on price transparency, not price! [video]

price transparency
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price.   Healthcare doesn’t follow the rules of a free market system The idea of price transparency in healthcare...
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One step closer: Price transparency in healthcare [video]

$300 per day penalty
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians!     Why price transparency in healthcare will affect everyone You see, as hospitals begin to show their prices,...
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Making Peace with Social Media in Your Practice

social media
Dr. Kaplan, founder/CEO of BuildMyBod Health recently wrote an article on social media for the benefit of healthcare providers. Many are reluctant to use social media in their practice but Dr. Kaplan explains how they’re missing out on an amazing opportunity to educate their patients. You can listen to the article here, from a very exuberant and dramatic voiceover professional, or you can continue reading...
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Perfect patient experience? The doctor has to have their own operating room

perfect patient experience
Want to offer patients the perfect patient experience when it comes to their surgical procedure? Then there’s one thing the doctor must do: be in 100% control of the perioperative (pre-, intra-, and postop-) experience. And to do that, the doctor must have their own office-based operating room.   That time I just missed providing the perfect patient experience While I do have my own...
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