How I weed out price shoppers and find serious patients in the process

One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors also need to recognize that just because someone asks about......
Read more »

Listicle: The red flags we look for in our patients

red flags
Red flags are something a potential patient does (or doesn’t do) that can portend future problems. After 12 years of practice, I’m getting better at noticing these red flags but there’s always room for a heightened sense of awareness. Check out our “listicle” below for a few of these red flags. In case you’ve never seen the word before, a listicle is an article whose...
Read more »

Sometimes, it’s best to stage cosmetic procedures

stage cosmetic procedures
Over the weekend we received these photos from a patient. Aside from the fact that these are great quality before and after photos – consistent angle and lighting, having the foresight to take a ‘before’ photo to compare to her ‘after’ photo – they also point out something very important. Sometimes, it’s necessary to stage cosmetic procedures.   As these photos demonstrate, she looks great...
Read more »

Doctors: Don’t like price shoppers?

sticker shock
One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors also need to recognize that just because someone asks about...
Read more »

Call to action: ebooks and newsletters are so 1980’s

call to action
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more traffic to your website, but how to get more actual...
Read more »

Taking over an existing plastic surgery practice

existing plastic surgery practice
Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and observations for my presentation. I’ll share a few of these observations below.   Valuation of an existing plastic surgery practice The Late Career Boot Camp has...
Read more »