Why coronavirus and cosmetic surgery are surging
After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both […]
For better or worse, this is the best time to get cosmetic surgery
Here we are, emerging from the acute phase of the coronavirus pandemic, entering the unknown chronic phase. There is much we still don’t know about the virus, including why some become symptomatic but others remain asymptomatic. Even with these unknowns, the world must press on, doing our best to adjust our lives and maintain some […]
Why everything, including cosmetic surgery, will be more expensive now
Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. Expenses are up because restaurants, clothing stores, doctor’s offices etc are spending more on personal protective […]
Cinco de Mayo, Margaritas and Botox (Webinar)!
While a Cinco de Mayo party with margaritas and Botox would be fun, that’s probably ill-advised at the moment! So join us for the next best thing: a webinar discussing Botox, fillers and other injectables, with a margarita in hand! Dr. Kaplan (aka @RealDrBae on Instagram, Snapchat and TikTok), along with Nancy Rooney of Current Clothing and Stephanie Argiros, are […]
Be the ant: Grow your email database now!
I’ve been saying it for years, like here, here and here, but never has it been more obvious than now. It’s critical that you grow your email database for future email marketing. And in these pandemic times when patient activity may be down, you need a way to communicate with current and future patients and […]
The Power of the Abandoned Cart
The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on […]
Dr. Kaplan speaking at AAFE MedSpa Business Academy (MBA)
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health is speaking at the AAFE MedSpa Business Academy this weekend. What is the AAFE you ask?! The American Academy of Facial Esthetics (AAFE) is a leading Medical and Dental CE provider specializing in live patient training courses in Botulinum Toxins, Dermal Fillers, PDO Threadlifts, and TMJ/Orofacial Pain Trigger […]
Dr.Kaplan speaking at AACS in Vegas this weekend!
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas! BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out […]
The Bae View: Cosmetic Surgery and Social Media [video]
In this episode of the Bae View, we discuss the marriage of cosmetic surgery and social media. It’s becoming the norm. And why? The video below will explain. But basically, procedural education is better with video. Cosmetic Surgery and social media Many plastic surgeons and doctors performing procedures in their own office or surgery […]
Thank God I didn’t buy bots, followers and likes!
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t […]
Don’t offer specials. Offer commitment instead!
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that […]
Dr. Kaplan named Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th. Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that […]
