Why coronavirus and cosmetic surgery are surging

coronavirus and cosmetic surgery
After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both coronavirus and cosmetic surgery. What’s the connection?   Coronavirus and...
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For better or worse, this is the best time to get cosmetic surgery

best time to get cosmetic surgery
Here we are, emerging from  the acute phase of the coronavirus pandemic, entering the unknown chronic phase. There is much we still don’t know about the virus, including why some become symptomatic but others remain asymptomatic. Even with these unknowns, the world must press on, doing our best to adjust our lives and maintain some sense of normalcy.   One facet of this new normal...
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Why everything, including cosmetic surgery, will be more expensive now

more expensive now
Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. Expenses are up because restaurants, clothing stores, doctor’s offices etc are spending more on personal protective equipment (PPE) and cleaning supplies than ever before. Specifically in...
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Cinco de Mayo, Margaritas and Botox (Webinar)!

While a Cinco de Mayo party with margaritas and Botox would be fun, that’s probably ill-advised at the moment! So join us for the next best thing: a webinar discussing Botox, fillers and other injectables, with a margarita in hand! Dr. Kaplan (aka @RealDrBae on Instagram, Snapchat and TikTok), along with Nancy Rooney of Current Clothing and Stephanie Argiros, are hosting a webinar to answer your most burning questions about......
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The Power of the Abandoned Cart

The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on your site just like Amazon. But what does Amazon have......
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Dr. Kaplan speaking at AAFE MedSpa Business Academy (MBA)

aafe
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health is speaking at the AAFE MedSpa Business Academy this weekend. What is the AAFE you ask?! The American Academy of Facial Esthetics (AAFE) is a leading Medical and Dental CE provider specializing in live patient training courses in Botulinum Toxins, Dermal Fillers, PDO Threadlifts, and TMJ/Orofacial Pain Trigger Point Injections. AAFE facial esthetic courses provide the most extensive...
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Dr.Kaplan speaking at AACS in Vegas this weekend!

AACS in Vegas
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas!   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for...
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The Bae View: Cosmetic Surgery and Social Media [video]

cosmetic surgery and social media
In this episode of the Bae View, we discuss the marriage of cosmetic surgery and social media. It’s becoming the norm. And why? The video below will explain. But basically, procedural education is better with video.   Cosmetic Surgery and social media Many plastic surgeons and doctors performing procedures in their own office or surgery center are showcasing procedures on social media. It’s very conducive...
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Thank God I didn’t buy bots, followers and likes!

buy bots followers and likes
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t like inauthenticity and doesn’t want you to buy bots followers...
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