Get a Quote Now
After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both coronavirus and cosmetic surgery. What’s the connection? Coronavirus and...
Read more »
Read more »
For better or worse, this is the best time to get cosmetic surgery
Here we are, emerging from the acute phase of the coronavirus pandemic, entering the unknown chronic phase. There is much we still don’t know about the virus, including why some become symptomatic but others remain asymptomatic. Even with these unknowns, the world must press on, doing our best to adjust our lives and maintain some sense of normalcy. One facet of this new normal...
Read more »
Read more »
Why everything, including cosmetic surgery, will be more expensive now
Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. Expenses are up because restaurants, clothing stores, doctor’s offices etc are spending more on personal protective equipment (PPE) and cleaning supplies than ever before. Specifically in...
Read more »
Read more »
Cinco de Mayo, Margaritas and Botox (Webinar)!
While a Cinco de Mayo party with margaritas and Botox would be fun, that’s probably ill-advised at the moment! So join us for the next best thing: a webinar discussing Botox, fillers and other injectables, with a margarita in hand! Dr. Kaplan (aka @RealDrBae on Instagram, Snapchat and TikTok), along with Nancy Rooney of Current Clothing and Stephanie Argiros, are hosting a webinar to answer your most burning questions about......
Read more »
Read more »
Be the ant: Grow your email database now!
I’ve been saying it for years, like here, here and here, but never has it been more obvious than now. It’s critical that you grow your email database for future email marketing. And in these pandemic times when patient activity may be down, you need a way to communicate with current and future patients and drive new business. Grow your email database Sure, you......
Read more »
Read more »
The Power of the Abandoned Cart
The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on your site just like Amazon. But what does Amazon have......
Read more »
Read more »
Dr. Kaplan speaking at AAFE MedSpa Business Academy (MBA)
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health is speaking at the AAFE MedSpa Business Academy this weekend. What is the AAFE you ask?! The American Academy of Facial Esthetics (AAFE) is a leading Medical and Dental CE provider specializing in live patient training courses in Botulinum Toxins, Dermal Fillers, PDO Threadlifts, and TMJ/Orofacial Pain Trigger Point Injections. AAFE facial esthetic courses provide the most extensive...
Read more »
Read more »
Dr.Kaplan speaking at AACS in Vegas this weekend!
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas! BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for...
Read more »
Read more »
The Bae View: Cosmetic Surgery and Social Media [video]
In this episode of the Bae View, we discuss the marriage of cosmetic surgery and social media. It’s becoming the norm. And why? The video below will explain. But basically, procedural education is better with video. Cosmetic Surgery and social media Many plastic surgeons and doctors performing procedures in their own office or surgery center are showcasing procedures on social media. It’s very conducive...
Read more »
Read more »
Thank God I didn’t buy bots, followers and likes!
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t like inauthenticity and doesn’t want you to buy bots followers...
Read more »
Read more »
Terms of Use
Please be aware that this is not a secure email network under HIPAA guidelines. Do not submit any personal or private information unless you are authorized and have voluntarily consented to do so. We are not liable for any HIPAA violations. Understand that if you email us, you are agreeing to the use of an unsecured method and understand that all replies will be sent in the same fashion, which you are hereby authorizing.
By checking this box you hereby agree to hold Pacific Heights Plastic Surgery including it’s doctors and affiliates, harmless from any hacking or any other unauthorized use of your personal information by outside parties.