Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health is speaking at the AAFE MedSpa Business Academy this weekend. What is the AAFE you ask?! The American Academy of Facial Esthetics (AAFE) is a leading Medical and Dental CE provider specializing in live patient training courses in Botulinum Toxins, Dermal Fillers, PDO Threadlifts, and TMJ/Orofacial Pain Trigger Point Injections. AAFE facial esthetic courses provide the most extensive non-surgical and non-invasive facial injectable training to doctors, nurses, dentists and healthcare professionals.
As part of their courses, the AAFE MedSpa academy also offers a full day of practice management instruction. So not only do you get hands-on training for services you might offer in your practice, you also hear from industry giants in regards to supercharging the business side of your practice.
Dr. Kaplan speaking at the AAFE MedSpa Business Academy
As shown in the agenda here, Dr. Kaplan’s presentation is entitled, “How to Convert a Patient for Life and Keep Them Coming Back.” He’ll review the benefits of using Memberships and Subscriptions. In particular, how they bring patients back frequently and consistently for treatment. This creates a loyal patient base and because they’re now receiving treatment consistently, they’ll have consistent outcomes.
While Dr. Kaplan uses the BuildMyBod Health Concierge program of memberships and subscriptions, providers have multiple platforms to choose from. One of the other speakers at the meeting is Audrey Neff. She’s the Director of Marketing at Crystal Clear Digital Media (CCDM). They also offer a memberships/subscriptions platform. You can hear Dr. Kaplan and CCDM CEO Tim Sawyer discuss their respective platforms on the TrueToForm Podcast here.
Dr. Kaplan will also discuss the benefits of offering these memberships and subscriptions online. Rather than the consumer calling and enrolling, these subscriptions can be purchased online. And even better, if they add a subscription to their online “cart” and don’t purchase, they’ll receive an abandoned cart email just like Amazon. In this case, the doctor will also receive a copy of the same abandoned cart email with the consumer’s contact information. So not only does the doctor capture the contact information for those consumers that purchase online, but also the contact info for those considering purchasing online!