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It’s here! The first annual World Association of Gluteal Surgeons’ annual meeting. WAGS, as it’s known, is a new organization of surgeons from around the world that promote safe techniques for the Brazilian Butt Lift (BBL). In addition to educating surgeons on the safest technique for this procedure, the organization also seeks to educate consumers that are considering a BBL. The World Association of...
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Don’t offer specials. Offer commitment instead!
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that sense of urgency and will wait until the next time...
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Announcing the new BuildMyBod Health Concierge Experience!
For physicians wanting to separate themselves from the competition, BuildMyBod Health has it all. Price transparency, lead generation, e-commerce and now Subscriptions. Through the BuildMyBod Health Concierge Experience, consumers can purchase non-surgical services as a one-time purchase or through Memberships and Packages. The BuildMyBod Health Concierge Experience This experience encompasses all of the e-commerce capabilities of the BuildMyBod platform. After consumers check pricing, they...
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Introducing the Bae Club!
Join the Bae Club (aka Club Kaplan)! For those of you not aware by now, Dr. Kaplan goes by Dr. Bae on social media! As silly as it sounds, this online persona has taken on a life of its own. He’s still the same person regardless, but being Dr. Bae in the Bay Area just made sense on Snapchat and Instagram. Spelling it B-a-e rather...
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