It’s here! The first annual World Association of Gluteal Surgeons’ annual meeting. WAGS, as it’s known, is a new organization of surgeons from around the world that promote safe techniques for the Brazilian Butt Lift (BBL). In addition to educating surgeons on the safest technique for this procedure, the organization also seeks to educate consumers that are considering a BBL.
The World Association of Gluteal Surgeons (WAGS)
As a reminder, the Brazilian Butt Lift is the harvesting of fat from the patient’s abdomen, flanks and back and injection of the fat into the buttocks. There is a much discussed risk of accidentally injecting fat too deep into the buttocks. If that occurs, the fat could enter the pelvic blood vessels and embolize (travel) to the heart and result in death. A fat embolism is similar to a pulmonary embolism (blood clot from the veins in the legs), except that in the former, fat travels to the heart and in the latter, a blood clot travels to the heart.
While obviously death from a fat embolism in the case of a BBL is tragic, this is the exception. Injecting superficially with the protection of the underlying sacrum, will be a major teaching point during the conference.
BuildMyBod Health CEO presenting on practice management
In addition to clinical topics, practice management discussions will also take place. For example, Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will talk about cultivating loyal, recurring patients with subscriptions.
So instead of running specials, doctors can create subscriptions or memberships. Thus incurring loyalty or long term investment on the part of the patient, not one-off deal seekers.
If you want to see how much Dr. Kaplan (aka Dr. Bae) charges for a BBL, click here.