Dr. Kaplan joining NewBeauty on Instagram Live!

We’re very excited to announce that Dr. Jonathan Kaplan, board certified plastic surgeon and founder/CEO of BuildMyBod Health will be NewBeauty Magazine’s guest on Instagram Live! So tune in Tuesday, November 10th at 9am PST. If you’re reading this after November 10th, click here for the recording.   Dr. Kaplan on Instagram Live with New Beauty This is huge and you don’t want to miss......
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The Safe BBL

safe bbl
Deaths during a Brazilian Butt Lift or BBL have made the news over the last several years. These are avoidable tragedies. The cause of death after a BBL is due to fat embolism.   After harvesting fat from the abdomen, flanks and back via liposuction, the fat is injected into the buttocks. If injecting too deep into the pelvis, fat can be inadvertently injected into...
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Is dimpleplasty right for me? [video]

is dimpleplasty right for me
This patient was unhappy with his lack of dimples so we created some for him! To understand how a dimpleplasty creates a dimple, it’s important to understand the underlying anatomy that creates dimples in the first place. Once you understand that, you can determine if “dimpleplasty is right for me?”   What are dimples? The buccinator muscle lies beneath the skin of the cheeks. It...
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Will a $300 per day penalty bring hospitals in line? [video]

$300 per day penalty
The Trump Administration’s price transparency rules are still set to go into effect in January of 2021. While hospitals may be hoping this will be delayed due to COVID, and that may still happen, there’s no guarantee. The rules dictate that hospitals will have to display the cash and negotiated rates for 300 “shoppable” services, for all accepted insurance plans, on their website. So are...
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Discounts and specials? Sure. Bargaining? Absolutely not.

discounts and specials
One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time.  So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency.   By knowing the cost ahead of time, the hope is the patient will feel less of an urge...
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Why coronavirus and cosmetic surgery are surging

coronavirus and cosmetic surgery
After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both coronavirus and cosmetic surgery. What’s the connection?   Coronavirus and...
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Men get liposuction too!

men get liposuction
As gender roles evolve in the work place and at home, there’s still a misconception about who can and can not get cosmetic surgery. In addition to other surgical and non-surgical services as discussed here, men get liposuction too!   Men get liposuction too! Man’s resistance to getting cosmetic surgery may be a societal convention. They may assume that’s only for women. But it may...
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For better or worse, this is the best time to get cosmetic surgery

best time to get cosmetic surgery
Here we are, emerging from  the acute phase of the coronavirus pandemic, entering the unknown chronic phase. There is much we still don’t know about the virus, including why some become symptomatic but others remain asymptomatic. Even with these unknowns, the world must press on, doing our best to adjust our lives and maintain some sense of normalcy.   One facet of this new normal...
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