Later haters! The latest XEOMIN® Campaign

later haters
Merz, the makers of the BOTOX® Cosmetic competitor, XEOMIN®, released their later haters campaign recently. It’s a pretty interesting spin on the whole empowerment movement.   Later haters! In the past, getting botulinum toxin (ie Botox), was considered taboo. Women were embarrassed for friends and family to know they were getting treatments to minimize wrinkles.   Fast forward to today. Not only are women not...
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The commoditization of cosmetic surgery

commoditization of cosmetic surgery
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by using our platform. While I totally understand his/their concern, I...
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Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift
With the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum cleaner. In an attempt to think outside of the box, should you buy your partner cosmetic surgery as a gift?! It’s a double-edged sword.  ...
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A breakdown of costs is a huge patient satisfier

breakdown of costs
Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option that provides a clearer breakdown of costs.   Breakdown of costs I had a realization a couple weeks ago while presenting at Momentum, Modernizing Medicine’s EMR...
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Dr. Kaplan speaking at Modernizing Medicine User Conference

modernizing medicine
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando.   Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the talk, Dr. Kaplan, a board certified plastic surgeon, will explain how he and doctors across the country use price transparency to reduce sticker shock when it...
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Doctors: Don’t like price shoppers?

sticker shock
One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors also need to recognize that just because someone asks about...
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Reducing sticker shock for medically necessary and cosmetic services [video]

sticker shock
There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s expected out-of-pocket costs?! It doesn’t have to be that way.   How Ohio Surgery Center reduces sticker shock As the video below shows, the consumer will...
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Dr. Kaplan speaking at PPMD in Tampa this weekend

ppmd
Practice Profitability MD (PPMD) is having a live event this weekend in Tampa. PPMD was founded by Dr. Rich Castellano, a facial plastic surgeon in the Tampa Bay area. Dr. Castellano helps cosmetic practitioners make their staff more productive, grow their businesses and avoid burnout so they can have more fun at work, enjoy more free time and make their practices more profitable.   The PPMD...
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Dr. Kaplan on Becker’s ASC Keynote Panel

becker's asc
Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion leaders in healthcare on Thursday. Second, a panel on Price Transparency on Friday.   Becker’s ASC Keynote Panel Topics for discussion on the Keynote Panel include,...
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Dr. Kaplan at AAFPRS

aafprs
BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll be giving three talks, one as a plastic surgeon and two as founder/CEO of BuildMyBod Health.   Talks at the AAFPRS: The SIMI...
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