Customer service is better in cash-pay practices

customer service is better
One of my patients came in the other day to receive Botox/Xeomin for her forehead wrinkles right after her ObGyn appointment in the same building. She related a story to me of how terrible the customer service was at the front desk of the Ob’s office and how it’s so much better in our office. Upon hearing this, I immediately knew why the customer service...
Read more »

Breast lift or implants or both [video]

breast lift or implants
Do you have droopy breasts? Do you need a breast lift or implants? Maybe both? Keep reading to understand your options. And keep in mind, you don’t have to have implants…but you may want them!   Breast lift or implants? When a patient has droop to their breasts, they know it because the nipple has dropped below the IMF or inframammary fold. This is the...
Read more »

3 ways to publish your prices with BuildMyBod Health [video]

publish your prices
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be thinking, “that’s too complicated because of different insurers and negotiated...
Read more »

Don’t offer specials. Offer commitment instead!

specials
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that sense of urgency and will wait until the next time...
Read more »

Compete on price transparency, not price! [video]

price transparency
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price.   Healthcare doesn’t follow the rules of a free market system The idea of price transparency in healthcare...
Read more »

One step closer: Price transparency in healthcare [video]

price transparency in healthcare
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians!     Why price transparency in healthcare will affect everyone You see, as hospitals begin to show their prices,...
Read more »

3 types of a Mommy Makeover [video]

Mommy Makeover
The term Mommy Makeover is thrown around quite a bit amongst plastic surgeons and patients considering the procedure. But what is it? At its most basic meaning, a Mommy Makeover is a procedure to the breasts and abdomen to give a woman back her pre-pregnancy body. But there are several variations as you will see below.   Types of Mommy Makeover In our practice, a...
Read more »

Dr. Kaplan named Visiting Professor at UC Davis

Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th.   Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that the residents feel has a knowledge base that can augment...
Read more »

Prior to the consultation, everyone should get a quote

get a quote
I often write about how the patient experience is improved when they “get a quote” via an online Price Estimator on a physician’s website. And not just for cosmetic services. But also for bariatric, general surgery and gynecological services, as well as surgery centers. Even if the patient doesn’t get a quote online, the provider’s office must ensure they do receive one prior to the consultation.  ...
Read more »