Don’t offer specials. Offer commitment instead!

specials
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that sense of urgency and will wait until the next time...
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Compete on price transparency, not price! [video]

price transparency
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price.   Healthcare doesn’t follow the rules of a free market system The idea of price transparency in healthcare...
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One step closer: Price transparency in healthcare [video]

price transparency in healthcare
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians!     Why price transparency in healthcare will affect everyone You see, as hospitals begin to show their prices,...
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3 types of a Mommy Makeover [video]

Mommy Makeover
The term Mommy Makeover is thrown around quite a bit amongst plastic surgeons and patients considering the procedure. But what is it? At its most basic meaning, a Mommy Makeover is a procedure to the breasts and abdomen to give a woman back her pre-pregnancy body. But there are several variations as you will see below.   Types of Mommy Makeover In our practice, a...
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Dr. Kaplan named Visiting Professor at UC Davis

Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th.   Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that the residents feel has a knowledge base that can augment...
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Prior to the consultation, everyone should get a quote

get a quote
I often write about how the patient experience is improved when they “get a quote” via an online Price Estimator on a physician’s website. And not just for cosmetic services. But also for bariatric, general surgery and gynecological services, as well as surgery centers. Even if the patient doesn’t get a quote online, the provider’s office must ensure they do receive one prior to the consultation.  ...
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BuildMyBod Founder speaking at MTF Cosmetic Forum and PPMD Live!

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be on hand at two meetings this weekend. First, he’ll present at the MTF Biologics Cosmetic Forum on Saturday, October 19th in New York City. He’ll speak again at the Practice Profitability practice management meeting on Sunday in Tampa.   As you can see above, Dr. Kaplan will be presenting with a team of experts in their......
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Which breast lift technique is right for you? [video]

breast lift technique
In this post, you’ll read about the breast lift and which breast lift technique may be right for you. The video below provide visual examples of each. They have their pros and cons but most importantly, the type of incision isn’t your “choice.” It’s a matter of how much breast droop or ptosis you have. That translates into how much excess skin you have. The...
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BuildMyBod founder speaking at THE Aesthetic Academy 2019

Aesthetic Academy 2019
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be busy at THE Aesthetic Academy 2019 in San Diego. Keep reading to the get 411!   THE Aesthetic Academy 2019 On Saturday, October 12th,2019 Dr. Kaplan will present”Why It’s Critical to Diversify Your Marketing Channels.” He’ll discuss the recent changes in Google’s algorithm and why it’s important to NOT put all your marketing eggs...
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Making Peace with Social Media in Your Practice

social media
Dr. Kaplan, founder/CEO of BuildMyBod Health recently wrote an article on social media for the benefit of healthcare providers. Many are reluctant to use social media in their practice but Dr. Kaplan explains how they’re missing out on an amazing opportunity to educate their patients. You can listen to the article here, from a very exuberant and dramatic voiceover professional, or you can continue reading...
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