Should you buy your partner cosmetic surgery as a gift?
With the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum cleaner. In an attempt to think outside of the box, should you buy your partner […]
A breakdown of costs is a huge patient satisfier
Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option that provides a clearer breakdown of costs. Breakdown of costs I had a realization a […]
Dr. Kaplan on Becker’s ASC Keynote Panel
Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion leaders in healthcare on Thursday. Second, a panel on Price Transparency on Friday. Becker’s ASC […]
Dr. Kaplan & BuildMyBod Health speaking at MAX!
BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock. What’s in store at the MAX Expo? Dr. Kaplan’s TED-style talk at the MAX Expo will be about customer […]
Call to action: ebooks and newsletters are so 1980’s
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more […]
Dr. Kaplan speaking at OAASC today!
The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm. The OAASC The mission of the Ohio Association of Ambulatory Surgery Centers is to: Enhance the quality of care in Ohio ambulatory […]
Do people get plastic surgery in San Francisco?
The other day I was in a Lyft going somewhere awesome I’m sure! The driver asked what I did and I explained that I’m a plastic surgeon. Their first comment was, “do people get plastic surgery in San Francisco?” This was her thought process: she simply thinks of San Francisco as a city of residents […]
To BBL or not to BBL?
For the uninitiated, BBL is short for Brazilian Butt Lift. Some think it’s only an operation for those starring in a J. Lo or Pitbull video. “Butt” it can be appropriate for more patients than you’d expect. Who’s a candidate for a BBL? Due to popular culture, it’s not surprising most people think a BBL […]
Price should be part of the customer service package in healthcare
Customer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s been changing over the last decade but even within healthcare, there’s a critical piece missing […]
Preparing patients for sticker shock in healthcare
Now that more patients are paying a portion of their healthcare costs of out pocket, eventually they’ll experience sticker shock in healthcare. To minimize sticker shock, the office staff must have that awkward conversation about “getting paid.” In this recent post from InstaMed, a healthcare payments network, they discuss four kinds of conversations healthcare staff can initiate […]
BuildMyBod Founder speaking at 25th Annual FFAS Conference
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be giving several presentation this weekend at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend. According to the FFAS website, “The mission of the Foundation of Facial Aesthetic Surgery (a Non-Profit, Multi-Specialty Foundation) is to foster a sense of cooperation and knowledge exchange between […]
The BuildMyBod Health eBook!
We’re excited to announce the release of the BuildMyBod Health ebook. BuildMyBod is based on the idea that price transparency is the first step in fixing healthcare. The second step is lead generation. With the two combined, consumers are aware of pricing, healthcare providers receive leads when consumers check pricing and health insurance companies are […]
