Dr. Kaplan speaking at The Medical Spa Show
Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.” The Medical Spa Show The conference is sponsored by the American Med Spa Association and according to their website: “AmSpa provides […]
Doctors! Tired of answering questions about pricing yet?! [video]
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. Doctors field questions about pricing everyday. Whether it’s by phone, website or social media. Especially social media like YouTube, Instagram, Facebook […]
BuildMyBod Health 2018 Pricing Report
BuildMyBod Health is the number one trusted online marketplace for healthcare services. It provides consumers and employers with self-funded plans free access to its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is met or because the service is considered cosmetic. These prices are often better […]
The authors of this NY Times article on healthcare costs still don’t get it
The NY Times published this article the other day and before I read it, I was thinking, will the authors demonstrate that they “get” healthcare? The subheading of the article referenced the price for care. Recognizing that healthcare costs, not the amount of care, are a factor in rising expenditures was promising. I was intrigued. […]
International Medical Tourism: Death isn’t your biggest concern! [video]
There is no shortage of horror stories when it comes to medical tourism – traveling outside of the country for your medical care. Headlines abound of patient deaths from fat embolism, hypovolemic shock or overwhelming infections. And while death is obviously the worst complication, it’s not the main risk. Poor quality and cut rate procedures […]
One aspect of the CVS Aetna deal – Primary Care Physicians
If you haven’t heard, the traditional pharmacy, CVS, is proposing to buy the traditional health insurance company, Aetna, for $69 billion. The CVS Aetna deal has many potential effects. One curious aspect is that the new vertically integrated company won’t include doctors. This will affect primary care physicians the most. What will the CVS […]
Why medical tourism sites would benefit from a Price Estimator
When you think of medical tourism, you think of traveling for more affordable healthcare. One connotation of cheaper healthcare is poor quality healthcare. Luckily, with increasing competition here and abroad, that connotation of poor quality is no longer true. For example, CanAmerica Health. How A Price Estimator benefits medical tourism websites If looking for […]
Use health insurance like auto insurance
I know it sounds crazy, but why wouldn’t you use your health insurance for all health-related needs? I mean, you buy health insurance to cover healthcare costs, right? Yes and no. Compare health insurance to auto insurance. With auto insurance, you only use it for major issues. A bad car accident. A new transmission. In […]
Medical tourism is now domestic tourism
Medical tourism had or still has a bad reputation depending on who you ask. Going far from home for less expensive medical services could end in disaster. Well, for better or worse, consumers are still traveling, but closer to home. And that’s domestic tourism. Is domestic tourism safer? Whether domestic tourism is safer than […]
Price transparency and sales funnels
What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm […]
The knowledge gap in healthcare is wider than I realized
I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion […]
BuildMyBod Health founder speaking at Becker’s ASC 24th Annual Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan speaking at the 24th annual meeting of Becker’s ASC Review in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Healthcare and BuildMyBod BuildMyBod […]
