Dispelling two myths after surgery
As seen in the image, I received a text message from a patient the morning after her surgery. She underwent a Brazilian Butt Lift and Tummy Tuck. In the text message, she’s thanking me after getting out of the shower. It was the first time she was able to look in the mirror and was […]
Yes, we charge for virtual consults
For years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. If you do purchase products, injectables or book a cosmetic procedure, that $100 goes towards […]
Dr.Kaplan speaking at AACS in Vegas this weekend!
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas! BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out […]
Dr. Kaplan speaking at Miami Cosmetic Surgery
Miami Cosmetic Surgery and the leading event group Informa Markets are very proud to announce the launch of the Miami Cosmetic Surgery show. Coming to the Miami Beach Convention Center Feb. 20-22, 2020, under the Scientific Direction of Dr. Steven Dayan. And Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking on the topic […]
Thank God I didn’t buy bots, followers and likes!
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t […]
BuildMyBod Founder speaking at MTF Cosmetic Forum and PPMD Live!
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be on hand at two meetings this weekend. First, he’ll present at the MTF Biologics Cosmetic Forum on Saturday, October 19th in New York City. He’ll speak again at the Practice Profitability practice management meeting on Sunday in Tampa. As you can see above, Dr. Kaplan […]
Changing referral patterns in the age of social media
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes […]
Why would patients agree to be on social media?
Packed into that question of why patients would agree to be on social media is a different question people really want to know. Do doctors incentivize patients to agree to be on social media? In other words, do they give the patient something to get them in front of the camera? Agree to be […]
Dr. Kaplan giving social media course at CSPS Annual Meeting
If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but […]
Makin’ it rain with Dr. Miami! [video]
In a recent webinar for BuildMyBod Health, Dr. Miami offered his testimonial on why lead generation is so critical. Specifically, why lead generation using the BuildMyBod Health price transparency platform is so critical. Makin’ it rain! As you’ll see in the video below, Dr. Miami relies heavily on social media to generate a buzz […]
Dr. Kaplan speaking at 26th Annual FFAS Conference
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking this Friday at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend. According to the FFAS website, “The mission of the Foundation of Facial Aesthetic Surgery (a Non-Profit, Multi-Specialty Foundation) is to foster a sense of cooperation and knowledge exchange between the medical […]
Interacting with potential patients on social media
In the past, a patient could search a doctor’s website or watch their YouTube channel anonymously. Not anymore! With the advent of social media, a physician’s practice can gain valuable insights into what potential patients are considering or thinking. Who are your potential patients? When a doctor (or anyone) posts video clips to Snapchat […]