Dr. Kaplan speaking at 26th Annual FFAS Conference

ffas conference
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking this Friday at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend.   According to the FFAS website, “The mission of the Foundation of Facial Aesthetic Surgery (a Non-Profit, Multi-Specialty Foundation) is to foster a sense of cooperation and knowledge exchange between the medical specialties that are primarily involved in the science, practice and...
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Interacting with potential patients on social media

potential patients
In the past, a patient could search a doctor’s website or watch their YouTube channel anonymously. Not anymore! With the advent of social media, a physician’s practice can gain valuable insights into what potential patients are considering or thinking.   Who are your potential patients? When a doctor (or anyone) posts video clips to Snapchat or Instagram Stories, it’s possible to see who is viewing...
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Kelsey’s rant (kelseykaplanfashion on IG): What to look for in your doctor [video]

kelseykaplanfashion
I don’t know what got her going but my wife, Kelsey, or kelseykaplanfashion on Instagram, went on a humorous tirade on what to look for in a plastic surgeon. It’s her 5 standards that lead to THE gold standard in choosing your doctor. Check out the video and listicle below!   The Gold Standard of what to look for in a doctor by Kelsey Kaplan...
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Dr. Kaplan at AAFPRS

aafprs
BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll be giving three talks, one as a plastic surgeon and two as founder/CEO of BuildMyBod Health.   Talks at the AAFPRS: The SIMI...
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Put the swimming bitmoji on the liposuction canister. Wait, what?!

bitmoji
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations.   So many bitmoji, so little time A typical day within a practice that heavily...
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BuildMyBod Health founder named 2018 Best Cosmetic Surgeon by SF Weekly

Congratulations to Dr. Jonathan Kaplan, founder and CEO of BuildMyBod Health. He was recently selected as the 2018 Best Cosmetic Surgeon by Bay Area readers of SF Weekly magazine. 2018 Best Cosmetic Surgeon This year’s ballot required readers to write in their vote rather than choose from a list of nominees. Because of Dr. Kaplan’s reputation with the patients he treats and his prevalence on social media,......
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Is cosmetic surgery taboo? Not anymore!

There are many myths surrounding cosmetic surgery. Everyone used to think it was only for rich people. Then Congress considered a tax on cosmetic surgery, only to realize it would mostly affect middle class women. That’s not the group you want to tax during an election year! And many consider cosmetic surgery taboo. That it shouldn’t be discussed in public. Social media is changing that!......
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What makes before and after photos bogus?!

With the advent of Instagram and the widespread sharing of before and after photos by doctors to an ever-increasing audience, the consumer needs to be wary. All is not what it seems. Sharing before and after photos isn’t new. For years doctors have shared their photo gallery on their own website. But that’s not the same as sharing photos on social media.   For one,......
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Social media wake up call for plastic surgery societies

There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, Google. Consumers’ tastes continue to change. They’re now relying less......
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From social media to surgery [video]

As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor.   First step: Lead generation As seen in the photo above, a patient asked me a question regarding the price......
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