Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be on hand at two meetings this weekend. First, he’ll present at the MTF Biologics Cosmetic Forum on Saturday, October 19th in New York City. He’ll speak again at the Practice Profitability practice management meeting on Sunday in Tampa.
As you can see above, Dr. Kaplan will be presenting with a team of experts in their respective fields. The Cosmetic Forum supported by MTF Biologics will review the latest in regenerative medicine. However, this is not Dr. Kaplan’s expertise! He will speak to the physician attendees on using social media in their practice to engage with patients. But more importantly, he will talk about using the BuildMyBod Health Price Estimator to capture social media followers’ contact information in the process!
Practice Profitability MD (PPMD), a practice management consulting company is having a live event this weekend in Tampa. PPMD was founded by Dr. Rich Castellano, a facial plastic surgeon in the Tampa Bay area. Dr. Castellano helps cosmetic practitioners make their staff more productive, grow their businesses and avoid burnout so they can have more fun at work, enjoy more free time and make their practices more profitable.
The PPMD Live Agenda
Aside from many sessions throughout the weekend addressing ways to improve a cosmetic physician’s practice, Dr. Kaplan will be reviewing the 5 way to educate patients prior to the consultation so they’re ready to book and pay in full at the time of their appointment.
Dr. Kaplan will discuss:
- 1. Building rapport through social media
- 2. Education through video and before and after photos
- 3. Eduction through online reading material
- 4. Discussion of cost and financing prior to the consultation
- 5. Continued “touch points” through email marketing
If you’re in the Tampa Bay area, you should attend the meeting by signing up here.