Miami Cosmetic Surgery and the leading event group Informa Markets are very proud to announce the launch of the Miami Cosmetic Surgery show. Coming to the Miami Beach Convention Center Feb. 20-22, 2020, under the Scientific Direction of Dr. Steven Dayan. And Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking on the topic of social media, price transparency and practice management.
Presentation topics at Miami Cosmetic Surgery
While Dr. Kaplan will be speaking on several topics that relate to BuildMyBod Health, his first presentation on Thursday morning is actually related to his day job as a plastic surgeon!
On Thursday, February 20th, he’ll discuss the technique he created, the Single Incision Minimally Invasive (SIMI) neck lift. This is a procedure that reduces the typical number of neck lift incisions from three to one. Most importantly, the two incisions eliminated in this procedure are the two longest and most unsightly. The incisions behind the ears.
He’ll show before and after photos of his own patients and results from his study in the peer-reviewed Plastic and Reconstructive Surgery Global Open journal.
Topics relating to price transparency, ie BuildMyBod Health
BuildMyBod Health is a revolutionary platform that takes a critically needed issue – price transparency in healthcare – and makes it more accessible for the consumer, and more palatable for the physician.
Consumers want to know their out of pocket costs for all healthcare services. Either because they’ll be paying out of pocket for a medically necessary service if they haven’t met their deductible or if it’s considered cosmetic. BuildMyBod Health allows the consumer to check pricing through the doctor’s website from the privacy of their mobile phone. In the process of checking pricing, they have to enter their contact info before submitting their “wishlist” of services.
The consumer instantly receives an email with a breakdown of costs delivered to their inbox. And the healthcare provider receives their contact info – a lead for follow up! Dr. Kaplan will show how this kind of give and take can benefit the doctor’s business.
On Thursday afternoon, Dr. Kaplan will talk about turning social media followers into consults. Since physicians are utilizing social media to create content and educate consumers, they want something to show for it! All of that content creation should generate clear, measurable results. Offering the opportunity for the social media follower to check pricing is the easiest way to capture their contact info.
How price transparency grew Dr. Kaplan’s newly purchased practice
Dr. Kaplan will also speak on his experience buying a practice in San Francisco. He will review statistical data on this transaction and how many patients he retained from the previous doctor. But he will also talk about how he used a Price Estimator on his website to grow his email database to over 10,000 potential patients in 6.5 years. And that will improve his valuation for a future sale!
If you’re in the Miami area this weekend and want to get your learn on, click here to register for MCS! And if you’re a healthcare provider that wants to use price transparency to generate leads, click here. And last but not least, if you’re a consumer that wants to check pricing from a doctor near you, click here.
Click here for the original blog post written by Dr. Kaplan for BuildMyBod.