2020 BuildMyBod Health Annual Pricing Report [infographic]
BuildMyBod Health is President Trump’s answer to the issue of price transparency in healthcare! With an Executive Order and a proposal to bring price transparency to the healthcare arena, this issue is front and center. The BuildMyBod Health platform allows consumers and employees of self-funded plans to determine their healthcare costs ahead of time […]
Customer service is better in cash-pay practices
One of my patients came in the other day to receive Botox/Xeomin for her forehead wrinkles right after her ObGyn appointment in the same building. She related a story to me of how terrible the customer service was at the front desk of the Ob’s office and how it’s so much better in our office. […]
3 ways to publish your prices with BuildMyBod Health [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be […]
Compete on price transparency, not price! [video]
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a […]
One step closer: Price transparency in healthcare [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians! Why price transparency in healthcare […]
Why CareCredit has its head up its a$$
As a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) Let the consumer know their financing options up front. 2) Allow them to apply for […]
3 options for financing cosmetic surgery and other healthcare services [video]
If you’re considering any type of procedure that will be paid out of pocket because it’s considered cosmetic or because it’s medically necessary and you haven’t met your deductible, you want to read this first! Here are 3 options for financing cosmetic surgery or any healthcare service. Options for Financing cosmetic surgery or other […]
Dr. Kaplan on Becker’s ASC 2019 Panel in Chicago
Dr. Kaplan continues his trek across the country from San Francsico to New York to Tampa to Chicago for the Becker’s ASC 2019. While in Chicago he will serve on a price transparency panel. Becker’s ASC 2019 Price Transparency Panel The price transparency panel will include ASC administrators and doctors that believe in price […]
Prior to the consultation, everyone should get a quote
I often write about how the patient experience is improved when they “get a quote” via an online Price Estimator on a physician’s website. And not just for cosmetic services. But also for bariatric, general surgery and gynecological services, as well as surgery centers. Even if the patient doesn’t get a quote online, the provider’s office must […]
Perfect patient experience? The doctor has to have their own operating room
Want to offer patients the perfect patient experience when it comes to their surgical procedure? Then there’s one thing the doctor must do: be in 100% control of the perioperative (pre-, intra-, and postop-) experience. And to do that, the doctor must have their own office-based operating room. That time I just missed providing […]
Why you should pay cash for outpatient healthcare services
It’s hard to believe that even if you have health insurance, you may be better off if you pay cash for outpatient healthcare services. If that’s the case, why do we have health insurance at all?! We have health insurance to cover very prolonged illnesses or major trauma. Basically, catastrophic issues. But when it comes […]
Introducing the Bae Club!
Join the Bae Club (aka Club Kaplan)! For those of you not aware by now, Dr. Kaplan goes by Dr. Bae on social media! As silly as it sounds, this online persona has taken on a life of its own. He’s still the same person regardless, but being Dr. Bae in the Bay Area just […]
