Financing your medical or cosmetic procedure

financing

Greg: Hey, this is Greg from Big Bay Mornings on 99.7 NOW, and I am back with my friend, board certified plastic surgeon, Dr. Bae.   Dr. Bae: Hey Greg, how you doing?   Greg: I am amazing Dr. Bae. Hey, I wanted to talk to you about this, you are very transparent with your […]

Why a chatbot is my newest employee of the month!

chatbot

Chatbots are a type of chatbox but a chatbox isn’t necessarily a chatbot! A chatbox is that familiar box, typically in the lower right-hand corner of a businesses’ website that enables the consumer to interact with the company via a text interface, either during or after hours. These chatboxes can be “staffed” by real agents, enabling you to […]

Welcome to the future of price transparency! BuildMyBod 2.0

price transparency

Introducing BuildMyBod 2.0. The revolutionary way to check pricing from healthcare providers near you. Price transparency in healthcare used to be the stuff of dreams. But thanks to changing policy and political winds, the day of true price transparency has arrived!   Price Transparency and BuildMyBod 2.0: Hospitals Traditionally, healthcare was the only area of […]

Virtual visits are convenient, not just for COVID avoidance

virtual visits

When the pandemic and shutdowns began, virtual visits came into the spotlight. They were perfect for allowing older, high risk patients to see their doctor. Ensuring ongoing care without the risk of exposure to COVID 19 with in-person doctor visits. But even as the peak of the pandemic recedes (we think), it appears virtual visits […]

Will a $300 per day penalty bring hospitals in line? [video]

0 per day penalty

The Trump Administration’s price transparency rules are still set to go into effect in January of 2021. While hospitals may be hoping this will be delayed due to COVID, and that may still happen, there’s no guarantee. The rules dictate that hospitals will have to display the cash and negotiated rates for 300 “shoppable” services, […]

Discounts and specials? Sure. Bargaining? Absolutely not.

discounts and specials

One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time.  So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency.   By knowing the cost ahead of time, the […]

Why coronavirus and cosmetic surgery are surging

coronavirus and cosmetic surgery

After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both […]

What’s not going to happen if there’s a new surge of coronavirus

new surge of coronavirus

Let’s review the initial response to the first wave of coronavirus by hospitals, city and state governments. Hospitals cancelled elective cases. Cities and states ordered a shelter in place order, shut down restaurants and closed parks and beaches.   These techniques were able to mitigate some of the worst predictions. 100,000 deaths instead of 2 […]

No more waiting in doctor’s offices!

no more waiting in doctor's offices

When we consider black swan events, which I’ve discussed here before, they’re often looked at in a negative connotation. And rightly so. But in an effort to find a silver lining to this pandemic, we should consider the pandemic as a black swan event, a once-in-a-lifetime opportunity to make a dramatic improvement in society. There […]

Yes, we charge for virtual consults

virtual visits

For years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. If you do purchase products, injectables or book a cosmetic procedure, that $100 goes towards […]

America has to reopen for business… but not at the same time

reopen for business

This post may ultimately sound self serving because I’m recommending something that benefits my city and my business. But it doesn’t make these recommendations any less appropriate. San Francisco is ready to reopen for business at the end of the current shelter-in-place order (beginning of May). And that includes allowing a vast majority of businesses […]

Dr.Kaplan speaking at AACS in Vegas this weekend!

AACS in Vegas

This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas!   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out […]