Virtual visits are convenient, not just for COVID avoidance

virtual visits
When the pandemic and shutdowns began, virtual visits came into the spotlight. They were perfect for allowing older, high risk patients to see their doctor. Ensuring ongoing care without the risk of exposure to COVID 19 with in-person doctor visits. But even as the peak of the pandemic recedes (we think), it appears virtual visits are here to stay.   Virtual visits aren’t just safe,...
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Will a $300 per day penalty bring hospitals in line? [video]

$300 per day penalty
The Trump Administration’s price transparency rules are still set to go into effect in January of 2021. While hospitals may be hoping this will be delayed due to COVID, and that may still happen, there’s no guarantee. The rules dictate that hospitals will have to display the cash and negotiated rates for 300 “shoppable” services, for all accepted insurance plans, on their website. So are...
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Discounts and specials? Sure. Bargaining? Absolutely not.

discounts and specials
One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time.  So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency.   By knowing the cost ahead of time, the hope is the patient will feel less of an urge...
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Why coronavirus and cosmetic surgery are surging

coronavirus and cosmetic surgery
After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both coronavirus and cosmetic surgery. What’s the connection?   Coronavirus and...
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What’s not going to happen if there’s a new surge of coronavirus

new surge of coronavirus
Let’s review the initial response to the first wave of coronavirus by hospitals, city and state governments. Hospitals cancelled elective cases. Cities and states ordered a shelter in place order, shut down restaurants and closed parks and beaches.   These techniques were able to mitigate some of the worst predictions. 100,000 deaths instead of 2 million deaths. The healthcare system was not overwhelmed as it...
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No more waiting in doctor’s offices!

no more waiting in doctor's offices
When we consider black swan events, which I’ve discussed here before, they’re often looked at in a negative connotation. And rightly so. But in an effort to find a silver lining to this pandemic, we should consider the pandemic as a black swan event, a once-in-a-lifetime opportunity to make a dramatic improvement in society. There are many changes that will occur post acute phase pandemic....
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Yes, we charge for virtual consults

virtual visits
For years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. If you do purchase products, injectables or book a cosmetic procedure, that $100 goes towards the cost of those services. This $100 consultation fee is...
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America has to reopen for business… but not at the same time

reopen for business
This post may ultimately sound self serving because I’m recommending something that benefits my city and my business. But it doesn’t make these recommendations any less appropriate. San Francisco is ready to reopen for business at the end of the current shelter-in-place order (beginning of May). And that includes allowing a vast majority of businesses to reopen. This also includes allowing hospitals and healthcare providers...
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Dr.Kaplan speaking at AACS in Vegas this weekend!

AACS in Vegas
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas!   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for...
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2020 BuildMyBod Health Annual Pricing Report [infographic]

annual pricing report
BuildMyBod Health is President Trump’s answer to the issue of price transparency in healthcare! With an Executive Order and a proposal to bring price transparency to the healthcare arena, this issue is front and center.   The BuildMyBod Health platform allows consumers and employees of self-funded plans to determine their healthcare costs ahead of time since more consumers are paying out of pocket. That’s because...
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