What’s not going to happen if there’s a new surge of coronavirus

new surge of coronavirus
Let’s review the initial response to the first wave of coronavirus by hospitals, city and state governments. Hospitals cancelled elective cases. Cities and states ordered a shelter in place order, shut down restaurants and closed parks and beaches.   These techniques were able to mitigate some of the worst predictions. 100,000 deaths instead of 2 million deaths. The healthcare system was not overwhelmed as it...
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Hospitals and surgery centers not performing cosmetic surgery

performing cosmetic surgery
Here in San Francisco, the city and health department issued a directive on May 15th allowing elective surgery. In the directive, it was very clear elective surgery, including cosmetic surgery and dental procedures, could move forward. For this reason, we began performing cosmetic surgery in our in-office AAAASF accredited operating room the following Monday, May 18th.   A full two months had passed after the...
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Introducing our new dermatologist: Dr. Gaetano “Guy” Zanelli

Dr. Zanelli
Dr. Kaplan and the entire PHPS Family are excited to welcome Dr. Gaetano “Guy” Zanelli to the practice. He’s a board certified dermatologist with decades of experience. As you can see above, he brings new aesthetic, non-surgical devices to the office! Now taking appointments for the full breadth of medical and cosmetic dermatology, including: Botox and Dysport Facial rejuvenation with fillers Microneedling Leg vein treatments Laser...
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No more waiting in doctor’s offices!

no more waiting in doctor's offices
When we consider black swan events, which I’ve discussed here before, they’re often looked at in a negative connotation. And rightly so. But in an effort to find a silver lining to this pandemic, we should consider the pandemic as a black swan event, a once-in-a-lifetime opportunity to make a dramatic improvement in society. There are many changes that will occur post acute phase pandemic....
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Why everything, including cosmetic surgery, will be more expensive now

more expensive now
Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. Expenses are up because restaurants, clothing stores, doctor’s offices etc are spending more on personal protective equipment (PPE) and cleaning supplies than ever before. Specifically in...
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Ice cream shop : takeout food :: cosmetic surgery : elective surgery

cosmetic surgery
Think back to your SATs. Remember the analogies? The goal was to determine the relationship between the first pair of words and then choose the second pair of words that had an equivalent relationship. In the title above, ice cream shops are to takeout food as cosmetic surgery is to elective surgery. In other words, ice cream shops are a type of takeout food, just...
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Cinco de Mayo, Margaritas and Botox (Webinar)!

While a Cinco de Mayo party with margaritas and Botox would be fun, that’s probably ill-advised at the moment! So join us for the next best thing: a webinar discussing Botox, fillers and other injectables, with a margarita in hand! Dr. Kaplan (aka @RealDrBae on Instagram, Snapchat and TikTok), along with Nancy Rooney of Current Clothing and Stephanie Argiros, are hosting a webinar to answer your most burning questions about......
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Will HIPAA privacy rules be relaxed permanently?

HIPAA privacy rules
The Health Insurance Portability and Accountability Act of 1996, better known as HIPAA, is a huge piece of legislation. While many new laws emanate from this Act, most Americans associate HIPAA with privacy and privacy alone. While the goal of “privacy” is certainly well-meaning, this bill instills so much frustration in the modern healthcare landscape. Around 1996, electronic transfer of protected health information was in...
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