Coronavirus overview by Dr. Jonathan Kaplan

new surge of coronavirus
Wash your hands, wipe down surfaces, don’t touch your face and practice social distancing. If nothing else, that’s what you should take away from this coronavirus overview. But keep reading to learn important details about this epidemic. Such as, how we can make it end with less collateral damage? How does it compare to a typical annual flu season? This coronavirus overview is based on...
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Chrissy Teigen Opens Up About Her Boob Job

boob job
Chrissy Teigen becomes the latest famous person to open up about getting a boob job. She joins the ranks of Kaley Cuoco, Victoria Beckham and Anna Faris. For what it’s worth, does it really matter anymore? It’s not shocking and that’s a good thing.   Chrissy Teigen and her boob job As time passes, the news of someone getting a boob job has lost its sheen...
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The Power of the Abandoned Cart

The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on your site just like Amazon. But what does Amazon have......
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Dr. Kaplan speaking at AAFE MedSpa Business Academy (MBA)

aafe
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health is speaking at the AAFE MedSpa Business Academy this weekend. What is the AAFE you ask?! The American Academy of Facial Esthetics (AAFE) is a leading Medical and Dental CE provider specializing in live patient training courses in Botulinum Toxins, Dermal Fillers, PDO Threadlifts, and TMJ/Orofacial Pain Trigger Point Injections. AAFE facial esthetic courses provide the most extensive...
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The evolution of the butt [video]

butt
It’s amazing to see how the ideal of what the butt and a woman’s shape “should” be, has evolved over time. How did we arrive at this current state of butt-obsession! Of course it’s a double standard and an objectification of women. But it’s also a pattern that has been around for years. So how did we get to this current shape of affairs?! This...
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Dr.Kaplan speaking at AACS in Vegas this weekend!

AACS in Vegas
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas!   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for...
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The Bae View: Cosmetic Surgery and Social Media [video]

cosmetic surgery and social media
In this episode of the Bae View, we discuss the marriage of cosmetic surgery and social media. It’s becoming the norm. And why? The video below will explain. But basically, procedural education is better with video.   Cosmetic Surgery and social media Many plastic surgeons and doctors performing procedures in their own office or surgery center are showcasing procedures on social media. It’s very conducive...
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Dr. Kaplan speaking at Miami Cosmetic Surgery

Miami cosmetic surgery
Miami Cosmetic Surgery and the leading event group Informa Markets are very proud to announce the launch of the Miami Cosmetic Surgery show. Coming to the Miami Beach Convention Center Feb. 20-22, 2020, under the Scientific Direction of Dr. Steven Dayan. And Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking on the topic of social media, price transparency and practice management.   Presentation...
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Jessica Simpson’s plastic surgery memoir [video]

Jessica Simpson's plastic surgery
We’ve all been hearing a lot about Jessica Simpson’s memoir but now there are some juicy details regarding Jessica Simpson’s plastic surgery! She discusses having two tummy tucks back to back and some complications. We’ll try and break down her experience. Totally unsubstantiated of course!   Jessica Simpson’s plastic surgery Based on excerpts we have read, Jessica (yes, we’re on a first name basis) was...
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Nipple reduction vs areola reduction (sort of like Ford vs Ferrari) [video]

nipple reduction
Many patients confuse the anatomical landmarks of the nipple and the areola. In other words, they use the terms as though they’re the same thing. This confusion is clear when discussing a breast augmentation. Most patients believe that one option for placement of the implant, aside from putting it through the armpit or under the breast (in the inframammary fold), is to “put it through...
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