Call to action: ebooks and newsletters are so 1980’s

call to action
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more traffic to your website, but how to get more actual...
Read more »

How fast to follow up with a lead – the paradigm is shifting (and that’s good!)

follow up with a lead
When it comes to following up with leads, it seems like you can’t follow up with a lead fast enough! Every article providing advice recommends a quicker response time. But that paradigm is changing.   How fast to follow up with a lead This article states that responding to a lead 5 minutes after receiving it will reduce the likelihood of contacting that lead by...
Read more »

Dr. Kaplan speaking during FFAS Webinar

ffas webinar
BuildMyBod Health founder Dr. Jonathan Kaplan will be participating in the Foundation for Facial Aesthetic Surgery – FFAS webinar – on Wednesday, August 15th. The webinar, which is invite only, will also host Candace Crowe and Catherine Maley.   What’s on the agenda? The titles for each speaker are listed above. Dr. Kaplan will discuss the benefits of using pricing information to generate leads and bring...
Read more »

Get to know your potential patients before your competition does!

competition
Aside from passive word of mouth and referrals, most practices rely on proactive lead generation to build their patient base. Let’s assume everyone promotes their practice through social media or more traditional advertising. How would a doctor stand out among the competition such that a patient finds one practice over another? Maybe it’s not so much how the patient finds the doctor, but rather how...
Read more »

Price should be part of the customer service package in healthcare

customer service
Customer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s been changing over the last decade but even within healthcare, there’s a critical piece missing from the customer service experience.   Price is part of...
Read more »

Dr. Kaplan speaking at Becker’s 16th Annual Spine Conference

becker's
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 16th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare.   Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be discussing strategies to capture the...
Read more »

Price is irrelevant, until it’s not!

customer service
I recently attended the Ohio Valley Society of Plastic Surgeon’s meeting in Cleveland, Ohio. It was a great meeting organized by the then-current President of the OVSPS, Steve Bernard and the meeting coordinator, Darlene Lyons. One of the highlights of the meeting was a presentation on customer service by President of The DiJulius Group, John DiJulius. Thanks to Dr. Raymond Isakov for recommending this speaker...
Read more »

Patient engagement through price transparency

The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In other words, cost (price transparency on healthcare services) can engage the patient, allowing for better eduction and thus leading to a healthier, more compliant lifestyle which......
Read more »

BuildMyBod Founder speaking at 25th Annual FFAS Conference

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be giving several presentation this weekend at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend.   According to the FFAS website, “The mission of the Foundation of Facial Aesthetic Surgery (a Non-Profit, Multi-Specialty Foundation) is to foster a sense of cooperation and knowledge exchange between the medical specialties that are primarily involved in the science,......
Read more »

The BuildMyBod Health eBook!

We’re excited to announce the release of the BuildMyBod Health ebook. BuildMyBod is based on the idea that price transparency is the first step in fixing healthcare. The second step is lead generation. With the two combined, consumers are aware of pricing, healthcare providers receive leads when consumers check pricing and health insurance companies are thrilled their members are getting better rates when paying out......
Read more »