Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]

bariatric surgery
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below.   But before you watch the video, check out how he uses...
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Stupid sh*t patients say

Hey, before you get upset, we encourage you to leave comments about stupid sh*t that doctors say too! Because we know that even though patients say some silly things, we’re all capable! Also, try and keep a sense of humor about all of this.   Things patients say: I’m allergic to that pain medication – it makes me nauseated. All pain medication has the potential......
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Five reasons why a Get A Quote Now button rocks!

get a quote now
For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll put various ‘call to action’ buttons or links on their site. Schedule Online! Book Now! Big buttons, blinking buttons, buttons that cascade from the top to...
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Lowering the mental barrier to lead generation in healthcare

There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. When it comes to lead generation in healthcare, that “something” is cost.   The good news is that in such a price-opaque field like healthcare, the......
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Be on the right side of history when it comes to price transparency

price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency.   Most surgery centers simply list a menu of cash prices There are 2 problems with this. What if the consumer is using their insurance and need to know the allowable they may be expected to pay? That would...
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Price transparency is a customer service opportunity in healthcare

price transparency
John DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in my case when it comes to coffee.   When price is irrelevant I don’t like coffee. I find it very bitter and luckily, I don’t...
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Hospitals posting prices. A good start.

price transparency
You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump administration.   The article highlights how the information posted by the hospitals is inadequate and not actionable. All true, but you have to start somewhere.  ...
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Dr. Kaplan speaking at AACS in Orlando

aacs
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando.   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met...
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BuildMyBod Health founder speaking at Nazarian Institute

nazarian institute
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up here.   Price transCAREncy and upping your customer service game at the Nazarian Institute Dr. Kaplan will speak on how to combine price transparency and lead...
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2019 BuildMyBod Health Annual Pricing Report [infographic]

2019 BuildMyBod Health Annual Pricing Report
BuildMyBod Health is the number one online marketplace for healthcare services. It provides consumers and employees of self-funded plans with its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is met or because the service is considered cosmetic. These prices reflect either the cash rate or the negotiated rate between the healthcare provider and the insurance...
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