Lowering the mental barrier to lead generation in healthcare

There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. When it comes to lead generation in healthcare, that “something” is cost.   The good news is that in such a price-opaque field like healthcare, the......
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Be on the right side of history when it comes to price transparency

price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency.   Most surgery centers simply list a menu of cash prices There are 2 problems with this. What if the consumer is using their insurance and need to know the allowable they may be expected to pay? That would...
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Price transparency is a customer service opportunity in healthcare

price transparency
John DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in my case when it comes to coffee.   When price is irrelevant I don’t like coffee. I find it very bitter and luckily, I don’t...
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Hospitals posting prices. A good start.

price transparency
You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump administration.   The article highlights how the information posted by the hospitals is inadequate and not actionable. All true, but you have to start somewhere.  ...
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Dr. Kaplan speaking at AACS in Orlando

aacs
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando.   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met...
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BuildMyBod Health founder speaking at Nazarian Institute

nazarian institute
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up here.   Price transCAREncy and upping your customer service game at the Nazarian Institute Dr. Kaplan will speak on how to combine price transparency and lead...
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2019 BuildMyBod Health Annual Pricing Report [infographic]

2019 BuildMyBod Health Annual Pricing Report
BuildMyBod Health is the number one online marketplace for healthcare services. It provides consumers and employees of self-funded plans with its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is met or because the service is considered cosmetic. These prices reflect either the cash rate or the negotiated rate between the healthcare provider and the insurance...
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Reducing sticker shock for medically necessary and cosmetic services [video]

sticker shock
There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s expected out-of-pocket costs?! It doesn’t have to be that way.   How Ohio Surgery Center reduces sticker shock As the video below shows, the consumer will...
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Call to action: ebooks and newsletters are so 1980’s

call to action
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more traffic to your website, but how to get more actual...
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How fast to follow up with a lead – the paradigm is shifting (and that’s good!)

follow up with a lead
When it comes to following up with leads, it seems like you can’t follow up with a lead fast enough! Every article providing advice recommends a quicker response time. But that paradigm is changing.   How fast to follow up with a lead This article states that responding to a lead 5 minutes after receiving it will reduce the likelihood of contacting that lead by...
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