Brazilian Butt Lift with Back Lift [Video]

brazilian butt lift
Just when you thought you knew what a Brazilian Butt Lift (BBL) was, or even if you didn’t, here’s a third technique you might not be familiar with. To bring you up to speed, a Brazilian Butt Lift can mean two things traditionally. One technique is to perform liposuction to the abdomen, flanks and back and then inject that fat into the buttocks. The other...
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The customer is not always right. An example of confirmation bias.

I had an interesting experience recently from two Yelp reviewers. One person gave me a one-star review because she got a bruise after Botox/Xeomin injection to reduce wrinkles in the forehead. Another left a one-star review because she was unhappy with her breast lift to correct very saggy (ptotic) breasts after massive weight loss.   Obviously if I’m using these examples, then I believe they were......
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Dr. Kaplan speaking at The Medical Spa Show

Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.”   The Medical Spa Show The conference is sponsored by the American Med Spa Association and according to their website: “AmSpa provides legal, compliance, and business resources for medical spas and medical......
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Why you need an “SEO barometer” on your website

Whatever business you’re running, you almost certainly have a website. And your most critical concern is your SEO (search engine optimization). Essentially, this refers to how likely your website will show up on search engines such as Google or Bing when a consumer is looking for the services you offer. If your business shows up towards the top of the search results, that suggests you......
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A primer on the Brazilian Butt Lift (BBL) for surgeons [video]

I realize this post may not relate to anyone outside of plastic surgery. But at the same time, it’s just plain interesting to anyone that’s a fan of Rube Goldberg (ie, the Mousetrap above)! With the circuitous tubing going from handle to canister to machine, the video below showing the operating room setup for a Brazilian Butt Lift is sort of mesmerizing. And to a plastic......
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Social media wake up call for plastic surgery societies

There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, Google. Consumers’ tastes continue to change. They’re now relying less......
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Dr. Kaplan featured in Radiesse Golden Ticket campaign

Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic surgeon was the treating physician for the third winner.   Radiesse Golden Ticket winner and her results As you can see in the before and......
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Price transparency and sales funnels

What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm just like any business to consumer (B2C) business out there.......
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Don’t freak out about these things after surgery

Having surgery soon? It’s a stressful time, so remember these things after surgery to reduce your anxiety level. Some of these postop issues are very normal and should not be a cause for alarm. Even if you’re not going through surgery yourself, someone may be depending on you as their caregiver. So heed this advice and offer reassurance to whomever you’re taking care of.  ......
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Do’s and Don’ts before surgery

Surgery, whether it’s cosmetic or not, can be a big deal. You may be out of commission for a few days afterwards so it’s important to prepare before surgery. Here’s a list of suggestions to better ensure a successful, stress free recovery.   Top Do’s and Don’ts before Surgery Due to pain or social downtime, you probably don’t want to go out of the house......
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