Call to action: ebooks and newsletters are so 1980’s

call to action

If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more […]

Taking over an existing plastic surgery practice

existing plastic surgery practice

Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and observations for my presentation. I’ll share a few of these observations below.   Valuation of an […]

Dr. Kaplan speaking during FFAS Webinar

ffas webinar

BuildMyBod Health founder Dr. Jonathan Kaplan will be participating in the Foundation for Facial Aesthetic Surgery – FFAS webinar – on Wednesday, August 15th. The webinar, which is invite only, will also host Candace Crowe and Catherine Maley.   What’s on the agenda? The titles for each speaker are listed above. Dr. Kaplan will discuss the […]

Get to know your potential patients before your competition does!

lead generation

Aside from passive word of mouth and referrals, most practices rely on proactive lead generation to build their patient base. Let’s assume everyone promotes their practice through social media or more traditional advertising. How would a doctor stand out among the competition such that a patient finds one practice over another? Maybe it’s not so […]

BuildMyBod Founder Speaking at Sientra Workshop


Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is presenting at the Sientra Practice Management Workshop tomorrow in Dallas.   BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for a […]

Patient engagement through price transparency

The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In other words, cost (price transparency on healthcare services) can engage the patient, allowing for better eduction […]

BuildMyBod as CRM

Nothing has changed. BuildMyBod Health still, through and through, is about price transparency in healthcare and lead generation. However, from time to time, even if the fundamental purpose of the platform is unchanged, the way it’s presented must evolve to better capture the listeners attention. Price transparency and lead generation, while a seemingly basic concept, […]

Watch Dr. Kaplan pitch at THE Aesthetic Show Shark Tank [video]

In July, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health took part in a Shark Tank style pitch event. As their prize, BuildMyBod won a marketing package in an upcoming issue of THE Aesthetic Guide. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist.   BuildMyBod Health: A primer BuildMyBod Health […]

ASAPS beta testing the BuildMyBod Health Price Estimator

The American Society for Aesthetic Plastic Surgery recently started a beta test with the BuildMyBod Health Price Estimator. As seen here, some doctors have a “Get A Quote” call-to-action button under the Find A Plastic Surgeon feature on the ASAPS website. Once the consumer clicks on the Get A Quote button, they can see the doctor’s very own Price Estimator on their […]

BuildMyBod Founder to speak at Aesthetic Everything Beauty Expo 2017

BuildMyBod Health is very excited to announce that founder/CEO, Dr. Jonathan Kaplan will be speaking at the upcoming Aesthetic Everything Beauty Expo 2017. The expo will take place in Phoenix on May 13th and 14th.   What’s Dr. Kaplan talking about at the Aesthetic Everything Beauty Expo Click on the image above to enlarge. As you’ll […]

Dr. Kaplan Speaking at A4M Congress

Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is speaking at the American Academy of Anti-Aging Medicine 2017 Spring Congress. Not surprisingly, it’s Dr. Kaplan’s distinct honor to be a part of such a large meeting on the cutting edge of anti-aging medicine.   A4M – The American Academy of Anti-Aging Medicine According to the A4M […]