Makin’ it rain with Dr. Miami! [video]

Dr. Miami
In a recent webinar for BuildMyBod Health, Dr. Miami offered his testimonial on why lead generation is so critical. Specifically, why lead generation using the BuildMyBod Health price transparency platform is so critical.   Makin’ it rain! As you’ll see in the video below, Dr. Miami relies heavily on social media to generate a buzz and interest in his practice. As he explains, social media...
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Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]

bariatric surgery
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below.   But before you watch the video, check out how he uses...
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Price transparency can be sexy!

price transparency
The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation.   Why fear price transparency? Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients will focus on cost rather than the doctor patient relationship....
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Oh the places you will go with your own email marketing database!

email marketing database
Why do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and it certainly isn’t cheap. Wouldn’t it be nice to continue to promote our services to the correct demographic, but not break the bank? The solution?...
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Dr. Kaplan speaking at 26th Annual FFAS Conference

ffas conference
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking this Friday at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend.   According to the FFAS website, “The mission of the Foundation of Facial Aesthetic Surgery (a Non-Profit, Multi-Specialty Foundation) is to foster a sense of cooperation and knowledge exchange between the medical specialties that are primarily involved in the science, practice and...
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In with the high and out with the low (quality leads)!

quality leads
Leads are the lifeblood of any business and healthcare, it’s a business folks, is no different. In the old days, when competition wasn’t as fierce, practices and healthcare facilities could passively rely on referrals from other doctors to build their business. Now practices must cut through the competitive noise and proactively generate leads from multiple channels: social media, networking events, seminars, print, TV, radio, etc....
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Five reasons why a Get A Quote Now button rocks!

get a quote now
For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll put various ‘call to action’ buttons or links on their site. Schedule Online! Book Now! Big buttons, blinking buttons, buttons that cascade from the top to...
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Dr. Kaplan speaking at Mountain West Society of Plastic Surgeons

Mountain West Society of Plastic Surgeons
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Mountain West Society of Plastic Surgeons tomorrow morning at 8:15 at the Resort at Squaw Creek in Lake Tahoe. The topic: his experience with buying a practice in San Francisco almost 6 years ago.   Buying a Practice: Mountain West Society of Plastic Surgeons When Dr. Kaplan was looking to buy a practice,...
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Doctors: Don’t like price shoppers?

sticker shock
One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors also need to recognize that just because someone asks about...
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Dr. Kaplan speaking at PPMD in Tampa this weekend

ppmd
Practice Profitability MD (PPMD) is having a live event this weekend in Tampa. PPMD was founded by Dr. Rich Castellano, a facial plastic surgeon in the Tampa Bay area. Dr. Castellano helps cosmetic practitioners make their staff more productive, grow their businesses and avoid burnout so they can have more fun at work, enjoy more free time and make their practices more profitable.   The PPMD...
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