Changing referral patterns in the age of social media

referral patterns
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes about generating, well, new business. Specifically, to stay competitive, aesthetic...
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Dr. Kaplan giving social media course at CSPS Annual Meeting

social media course
If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but he’s in the trenches utilizing social media on the reg...
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Put the swimming bitmoji on the liposuction canister. Wait, what?!

bitmoji
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations.   So many bitmoji, so little time A typical day within a practice that heavily...
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Social media wake up call for plastic surgery societies

There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, Google. Consumers’ tastes continue to change. They’re now relying less......
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5 Unexpected Ways Snapchat Transformed My Practice

My practice began experimenting with Snapchat in September of 2016. While I wasn’t sure if it was a passing fad or not, I teamed up with Dr. Miami as an “influencer” within the plastic surgery space. Snapchat may eventually be replaced with Instagram Stories or some other technology, but the combination of “real-time” video and social media is transformative. Here are 5 ways that Snapchat......
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