There’s more to it than BMI! [video]

BMI or Body Mass Index helps determine if a patient has a “normal” weight, overweight or morbidly obese. It takes into account, not only their weight, but also their height. Many doctors use BMI as a very prominent determinant of whether a patient would be considered a surgical candidate for an elective or cosmetic procedure. But does BMI tell the whole story?   Why BMI......
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Dr. Kaplan speaking at THE Aesthetic Show 2018

Dr. Kaplan speaking at THE Aesthetic Show 2018 Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you......
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What it takes to provide great customer service

Competition has always been fierce in healthcare and it’s only getting more competitive these days. The reasons are plentiful and a subject for another blog post. But the important thing is how to differentiate yourself. Which of course is where customer service comes in. And great customer service begins even before the patient has any formal contact with the office, practice or facility. Responsive websites......
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Prominent ear surgery [video]

If you’re looking for a quick synopsis of prominent ear surgery, you’ve come to the right place! Broadly speaking, there are two different causes of prominent ears. In one type, the ear bends outwards because of a lack of normal architecture within the visible part of the ear. In the second type, the cartilage that connects the ear to the side of the head is......
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The Greatest Demographic

What’s a doctor look for in a patient? One who is educated on the procedure or service in question even before the consultation. They’re quick to make a decision based on that education. They’re compliant and communicative regarding any potential issues before they become real issues. They’ll happily share their positive experience with their friends. This patient exists. And they exist within a particular demographic. In a......
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Ear Lobe Surgery – That’s A Thing [Video]

While we have made no effort through advertising, our clinic is receiving more calls and referrals for ear lobe surgery. Yeah, that’s really a thing. Whether it’s a split ear lobe like the patient above, or a wide earlobe, like the patient below, people have concerns about their earlobes. If you’re one of these people, you’re not alone! Ear lobe surgery technique Even with various......
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How To Ruin A Good Thing When It Comes To Social Media In The OR

Social media in the OR (operating room) is a wonderful tool for our practice. I recently wrote about the 5 ways social media has transformed my practice here and here. But for every 5 reasons to utilize social media in one’s practice, someone will find one way to ruin it for everyone. Social media in the OR Using social media in the operating room was and in many......
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Welcome Dr. Jonathan Kaplan!

I’m thrilled to announce that Dr. Jonathan Kaplan, a board-certified plastic surgeon originally from Alexandria, Louisiana, has joined our practice here at Pacific Heights Plastic Surgery! Dr. Kaplan completed his plastic surgery fellowship at the world-renowned Cleveland Clinic, and for the past six years has practiced in Baton Rouge, where he built a busy cosmetic practice, the Center for Reconstructive and Cosmetic Surgery. His areas......
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How to Care for Your Jackson Pratt Drain

The Jackson Pratt Drain is a special device that is meant to be worn by patients after surgical procedures in order to drain excess blood and serous fluid from the surgical site. This not only provides for a safer recovery, but it also speeds up the healing process. The Jackson Pratt Drain is composed of three parts: a silicone band, a tube, and a bulb......
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