Dr. Kaplan speaking at THE Aesthetic Show 2018
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas.
BuildMyBod Health: A primer
BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for a medically necessary service (think colonoscopy, lab test or X-ray) or 2) because the procedure is considered cosmetic and insurance doesn’t cover it anyway. Consumers interested in pricing can visit BuildMyBod.com or download the BuildMyBod iPhone app. Even more user friendly, consumers can utilize the BuildMyBod Price Estimator on a doctor’s website.
Regardless of how you find the doctor, you add procedures or services of interest to your “wishlist.” Then submit your wishlist along with your contact info. After that, you’ll instantly get an email with a breakdown of the costs and the doctor’s contact info. The doctor’s office will also receive your contact info for follow up. Better yet, they can help you navigate through the healthcare process.
What presentations are on tap?!
On Thursday, Dr. Kaplan will speak on filling your sales funnel with leads that become patients during the Certified Aesthetic Consultant course. While not every lead will become a patient, you have to start somewhere. And the best way to generate a lead is to offer pricing information in exchange for contact info. This increases the likelihood that every visitor becomes a potential lead. Otherwise you just have visitors clicking on your website and you can’t follow a click!
On Friday, as part of the Advanced Techniques for Practice Success, the topic is weeding out price shoppers and finding serious patients in the process. This too highlights the usefulness and importance of price transparency in today’s healthcare setting. Sunday he’ll take his message of lead generation and show attendees how to monetize their social media following.
To check pricing on healthcare services through the BuildMyBod Health platform from Dr. Kaplan, click here. Or to sign up as a provider and offer pricing information to consumers in an automated way and generate leads, click here.