Makin’ it rain with Dr. Miami! [video]
In a recent webinar for BuildMyBod Health, Dr. Miami offered his testimonial on why lead generation is so critical. Specifically, why lead generation using the BuildMyBod Health price transparency platform is so critical. Makin’ it rain! As you’ll see in the video below, Dr. Miami relies heavily on social media to generate a buzz […]
Dr. Sheila Nazarian: you need your own email database! [video]
Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian). The world according to Dr. Sheila Nazarian! While many doctors engage with their followers through social media, that […]
Dr. Kaplan talking price transparency on 99.7 in San Francisco
If you’re in the San Francisco Bay Area, you may already be a fan of 99.7, the Bay’s #1 for all the hits, as their slogan goes. Anyway, they recently had Dr. Kaplan, aka Dr. Bae, on as a featured guest. Aside from talking about plastic surgery, he mentioned how he offers the BuildMyBod Price […]
Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below. But […]
Dr. Kaplan at AAFPRS
BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll be giving three talks, one as a plastic surgeon and two as founder/CEO […]
Dr. Kaplan aka Dr. Bae on social media (@realdrbae)
Dr. Kaplan aka Dr. Bae on social media (@realdrbae). The Real Dr. Bae moniker started in August/September of 2016. Snapchat was taking off. Dr. Miami (Michael Salzhauer) started the craze that brought social media into the operating room. It was decried as inappropriate by aging doctors stomping their canes. What they didn’t realize was the […]
9 weird things plastic surgeons do – by a plastic surgeon!
After several years in the profession, I’m amazed at how plastic surgeons do some funny, even weird things. Not hating on anyone because maybe I’m guilty of a few. These are some general examples that refer to cosmetic plastic surgeons in particular. Not calling anyone out…but you know who you are! 9 weird things […]
BuildMyBod Health founder named 2018 Best Cosmetic Surgeon by SF Weekly
Congratulations to Dr. Jonathan Kaplan, founder and CEO of BuildMyBod Health. He was recently selected as the 2018 Best Cosmetic Surgeon by Bay Area readers of SF Weekly magazine. 2018 Best Cosmetic Surgeon This year’s ballot required readers to write in their vote rather than choose from a list of nominees. Because of Dr. Kaplan’s reputation with […]
BuildMyBod Health Instructional Courses at The Aesthetic Meeting
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be giving several instructional courses at The Aesthetic Meeting this weekend. On Saturday, he’ll be giving a 1-hour instructional course on lead generation and ecommerce. As an extra special treat, he’ll be joined by Rosy Zion of Zion Social Media on Monday during a two-hour instructional course on social media you don’t want […]
Dr. Kaplan speaking at InstaMed User Conference 2018
BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is entitled, “How to Engage HDHP Patients in the Age of Obamacare, Trumpcare, or Unknowncare.” With […]
Is cosmetic surgery taboo? Not anymore!
There are many myths surrounding cosmetic surgery. Everyone used to think it was only for rich people. Then Congress considered a tax on cosmetic surgery, only to realize it would mostly affect middle class women. That’s not the group you want to tax during an election year! And many consider cosmetic surgery taboo. That it […]
Botox for camels!
A couple years ago, I wrote this article about clickbait – the use of eye-grabbing titles to capture a reader’s attention but then directing them to an article that’s less interesting or totally unrelated. My article was entitled, “Trending: Zookeepers Performing Cosmetic Surgery on Zoo Animals?!” It was just a joke and intended to simulate […]
