Dr. Kaplan speaking at InstaMed User Conference 2018


BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is entitled, “How to Engage HDHP Patients in the Age of Obamacare, Trumpcare, or Unknowncare.”


With more consumers paying out of pocket for medically necessary services before meeting their deductible, these patients are increasingly behaving like cosmetic patients. Price sensitive. Choosing a doctor regardless of network. And to be competitive, physicians and physician practices need to capture these patients. This is the reality that cosmetic plastic surgeons have experienced for decades now. And so it’s not surprising that a plastic surgeon holds the key to engaging patients who are paying out of pocket for medically necessary services.


The BuildMyBod Health platform allows consumers to check pricing on out-of-pocket services but only after providing their contact info. This generates a lead for the doctor’s practice who can then navigate the consumer through the healthcare process. Everyone wins!


What InstaMed does:

According to their website, “InstaMed is healthcare’s most trusted payments network, connecting providers, payers and consumers on one platform. Our rapidly growing network connects over two-thirds of the market and processes tens of billions of dollars in healthcare payments annually. InstaMed reduces the risks, costs and complexities of working with multiple payment vendors by delivering one platform for all forms of payment in healthcare, designed and developed on one code base and supported by one onshore team of experts in healthcare payments.”


So if you’re around and want to learn more, register for the InstaMed User Conference. Use discount code IMUC18-KEY99 when registering here.


Click here for the original blog post written by Dr. Kaplan for BuildMyBod.


“Dr. Kaplan is a true professional. He gave me extremely helpful and direct honest advice…I strongly recommend him.”– David S.

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