The commoditization of cosmetic surgery

commoditization of cosmetic surgery
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by using our platform. While I totally understand his/their concern, I...
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A breakdown of costs is a huge patient satisfier

breakdown of costs
Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option that provides a clearer breakdown of costs.   Breakdown of costs I had a realization a couple weeks ago while presenting at Momentum, Modernizing Medicine’s EMR...
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Dr. Kaplan speaking at Modernizing Medicine User Conference

modernizing medicine
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando.   Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the talk, Dr. Kaplan, a board certified plastic surgeon, will explain how he and doctors across the country use price transparency to reduce sticker shock when it...
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Reducing sticker shock for medically necessary and cosmetic services [video]

sticker shock
There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s expected out-of-pocket costs?! It doesn’t have to be that way.   How Ohio Surgery Center reduces sticker shock As the video below shows, the consumer will...
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Dr. Kaplan on Becker’s ASC Keynote Panel

becker's asc
Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion leaders in healthcare on Thursday. Second, a panel on Price Transparency on Friday.   Becker’s ASC Keynote Panel Topics for discussion on the Keynote Panel include,...
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Dr. Kaplan & BuildMyBod Health speaking at MAX!

max
BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock.   What’s in store at the MAX Expo? Dr. Kaplan’s TED-style talk at the MAX Expo will be about customer service in healthcare. The premise is based on words of...
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Dr. Kaplan speaking at OAASC today!

oaasc
The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm.   The OAASC The mission of the Ohio Association of Ambulatory Surgery Centers is to: Enhance the quality of care in Ohio ambulatory surgery centers. Provide legislative and regulatory representation for ambulatory surgery...
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Dr. Kaplan speaking at InstaMed User Conference 2018

BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is entitled, “How to Engage HDHP Patients in the Age of Obamacare, Trumpcare, or Unknowncare.”   With more consumers paying out of pocket for medically necessary services......
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Preparing patients for sticker shock in healthcare

Now that more patients are paying a portion of their healthcare costs of out pocket, eventually they’ll experience sticker shock in healthcare. To minimize sticker shock, the office staff must have that awkward conversation about “getting paid.” In this recent post from InstaMed, a healthcare payments network, they discuss four kinds of conversations healthcare staff can initiate to improve the payments relationship with patients. Let’s review the......
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Why you need an “SEO barometer” on your website

Whatever business you’re running, you almost certainly have a website. And your most critical concern is your SEO (search engine optimization). Essentially, this refers to how likely your website will show up on search engines such as Google or Bing when a consumer is looking for the services you offer. If your business shows up towards the top of the search results, that suggests you......
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