You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. It seems like a novel idea but we know the cost of a service ahead of time in every other industry. Somehow, medicine was the exception,...
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Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below. But before you watch the video, check out how he uses...
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Price transparency can be sexy!
The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation. Why fear price transparency? Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients will focus on cost rather than the doctor patient relationship....
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Stupid sh*t patients say
Hey, before you get upset, we encourage you to leave comments about stupid sh*t that doctors say too! Because we know that even though patients say some silly things, we’re all capable! Also, try and keep a sense of humor about all of this. Things patients say: I’m allergic to that pain medication – it makes me nauseated. All pain medication has the potential......
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BuildMyBod doctors’ best practices – in their own words [video]
The BuildMyBod Health network of healthcare providers now includes many doctors, dentists and surgery centers. And with so much collaboration, there’s now a large body of doctors’ best practices growing out of that network. Check out several examples below that demonstrate those best practices. But it also demonstrates that the doctors that are forward thinking enough to embrace Price TransCAREncy are also ahead of the...
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Be on the right side of history when it comes to price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency. Most surgery centers simply list a menu of cash prices There are 2 problems with this. What if the consumer is using their insurance and need to know the allowable they may be expected to pay? That would...
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Hospitals posting prices. A good start.
You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump administration. The article highlights how the information posted by the hospitals is inadequate and not actionable. All true, but you have to start somewhere. ...
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How I weed out price shoppers and find serious patients in the process
One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors also need to recognize that just because someone asks about......
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Price TransCAREncy, not price transparency
What’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its most general terms, is the movement to bring price transparency to healthcare. Price TransCAREncy In the past, the healthcare community, despite previous efforts, has...
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The commoditization of cosmetic surgery
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by using our platform. While I totally understand his/their concern, I...
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