Is cosmetic surgery taboo? Not anymore!

There are many myths surrounding cosmetic surgery. Everyone used to think it was only for rich people. Then Congress considered a tax on cosmetic surgery, only to realize it would mostly affect middle class women. That’s not the group you want to tax during an election year! And many consider cosmetic surgery taboo. That it shouldn’t be discussed in public. Social media is changing that!......
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Dr. Kaplan speaking at The Medical Spa Show

Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.”   The Medical Spa Show The conference is sponsored by the American Med Spa Association and according to their website: “AmSpa provides legal, compliance, and business resources for medical spas and medical......
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Dr. Kaplan featured in Radiesse Golden Ticket campaign

Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic surgeon was the treating physician for the third winner.   Radiesse Golden Ticket winner and her results As you can see in the before and......
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Price transparency and sales funnels

What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm just like any business to consumer (B2C) business out there.......
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The knowledge gap in healthcare is wider than I realized

I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion engine. But after reading this article in Vox, I’m starting......
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Dr. Kaplan speaking at MGMA 2017

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference.   MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create......
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How price transparency makes the doctor more sympathetic

If you’ve read this blog before, you know how we promote all of the benefits of price transparency. By allowing consumers to know the cost of healthcare before receiving non-emergent care, they can make better decisions. And since more consumers have high deductible health plans now, they’re shouldering more of the financial responsibility. But did you know it can make the doctor more sympathetic?!  ......
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Prairie Spine joins the BuildMyBod Network

Prairie Spine of Peoria, IL is now part of the BuildMyBod network. That means you can check your out-of-pocket costs for procedures dealing with “spine health.” So not only does Prairie Spine offer the latest in back pain services, they also offer the latest in price transparent medicine.   What does this mean for Prairie Spine and you? With more consumers shouldering the costs of healthcare, it’s......
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Build your email database and own your marketing!

While the answer may seem obvious, why do medical practices (or everyone for that matter) advertise with Facebook or Google? It’s because we want to get in front of the eyes of their billions of users. But we’re really not exposed to all of their viewers. Anyone that uses digital advertising knows that you narrow your target demographic to ensure you only spend money on......
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