Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference.
MGMA 2017: Empower
According to the MGMA website,
Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. With a membership of more than 40,000 medical practice administrators, executives, and leaders, MGMA represents more than 12,500 organizations of all sizes, types, structures and specialties that deliver almost half of the healthcare in the United States.
Price Transparency and Lead Generation
Price transparency is one of the biggest buzzwords in healthcare these days. Dr. Kaplan’s talk is, “Build your practice through price transparency and lead generation”
He’ll start with a discussion of the new healthcare consumer. This new consumer is less beholden to their healthcare plan. They’re paying more out of pocket and therefore want the most affordable option. Surprisingly, their in-network negotiated rate isn’t always the least expensive. With a more inquisitive consumer, they search out the best option, taking quality and cost into account. They figure, “if I have to pay out of pocket because my deductible hasn’t been met, then I need to find the best price for my budget.”
With this understanding, Dr. Kaplan will point out that the cosmetic surgery patient has thought like this for years! Aside from checking reviews and other quality measures, they’re curious about price since they’re paying out of pocket.
Similarly, the cosmetic plastic surgeon has been navigating this type of consumer-driven marketplace for years as well. For that reason, plastic surgeons dealing with cosmetic, cash-pay patients can offer guidance to doctors offering medically necessary services that are typically paid out of pocket because a deductible hasn’t been met within a high-deductible health plan.
To capture and retain these cash-pay patients, Dr. Kaplan has developed a platform to allow consumers to check pricing automatically on the doctor’s website but only after the consumer provides their contact info. This way, everyone wins. The consumer gets pricing information they’re so desperately seeking and the healthcare provider generates a lead for patient follow up.
To check pricing from Dr. Kaplan, use the BuildMyBod Health platform here.