Why live chat and website submission forms are lame
Just as I explained in this article, website submission forms are so 2009. And now live chat is so 2014! For pretty much the same reasons, website submission forms and live chat popups are one step away from addressing the real question. And worst of all, they require manual interaction by office staff and a […]
Timing your second stage of surgery
I recently had a patient that messaged me through Facebook messenger about performing multiple procedures. I’ve operated on her before so I was comfortable interacting with her via social media. Because of the number of procedures she wanted, I suggested that she should “stage” the surgery so that some procedures would be performed in the […]
Dr. Kaplan speaking at MGMA 2017
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference. MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and […]
This is your best chance to look like Christie Brinkley!
If Christie Brinkley uses XEOMIN®… …so can you! Even supermodel Christie Brinkley uses XEOMIN® (similar to BOTOX® Cosmetic) to treat the wrinkles like the 11’s between the eyebrows, the crow’s feet and the wrinkles on the forehead. We’re not promising you’ll look like Christie Brinkley after your XEOMIN® treatment on Thursday October 12th, from 5pm […]
Doctors: Has a follower on social media ever asked you how much a procedure costs?
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. And I’ll double my bet if you fit in this category and you show your results on social media. As soon […]
The fallacy of claims data and the negotiated rate
The stated goal of many price transparency companies is to use claims data to better predict the consumer’s negotiated rate. Let’s first explain what those two terms mean and then explain why that goal is misguided.The stated goal of many price transparency companies is to use claims data to better predict the consumer’s negotiated rate. […]
Founder/CEO of BuildMyBod Health to pitch at Market Disrupt
Today, Monday October 2nd, 2017, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will pitch the price transparency/lead generation potential of the BuildMyBod platform at Health Innovation Technologies Market Disrupt event in Los Angeles. This is a Shark Tank style pitch event. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist. […]
CHIP passes the Kimmel Test!
In between hurricanes and NFL protests, you may know there was a recent spat between Jimmy Kimmel and US Senator Bill Cassidy. The video here and here will bring you up to speed but to save you time, just read this! The synopsis: Jimmy Kimmel and the Kimmel Test The late night show host […]
Now that Kylie is pregnant, can she still get lip fillers and Botox?!
Do you think it’s ridiculous that I’m writing about Kylie Jenner? Or that this is the second time I’ve written about Kylie Jenner?! Well, before you answer that question, ask yourself why are you reading this post! But I will tell you why I’m writing about the fact that Kylie is pregnant. It’s because it’s […]
Bundled pricing, the only true transparency in healthcare
Price transparency is the current and growing buzzword in healthcare. There are many ways to go about making healthcare costs clear to consumers. But when entrepreneurs design their own solution to price transparency, they miss one very important ingredient: actionable pricing information. The best way to accomplish this is through bundled pricing. Bundled pricing […]
CoolSculpting and Brilliant Distinctions
Did you know you can get points for CoolSculpting the same way you get points for BOTOX®? Here’s how: If you ARE part of Brilliant Distinctions: Members earn 200 points per cycle Maximum of 8 cycles/year Minimum of 30 days between treatment sessions If you are NOT part of Brilliant Distinctions: Call 1-800-811-4148 or visit Brilliant Distinctions Registration to determine eligibility and/or […]
Bees and my surgery origin story [video]
Do you remember that scene from Tommy Boy (hyperlink to YouTube video clip) where Chris Farley and David Spade’s character are driving drunk after it appears that Tommy Boy has lost the family brake pad business to the bank?! Even if you haven’t, picture two dumba$$es, depressed and dejected by their recent failure, driving drunk […]