Compete on price transparency, not price! [video]
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a […]
One step closer: Price transparency in healthcare [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians! Why price transparency in healthcare […]
Botox LIVE demo with Dr. Kaplan, Caviar Co and 99.7!
The image above says it all! Join us next Wednesday, November 20th, 2019 for a Botox LIVE seminar and demonstration at The Caviar Co! Yes, caviar will be served! Botox LIVE Event! Dr. Kaplan will be on hand to give a short presentation on Botox and fillers. Greg, the host of 99.7Now Big Bay […]
Why CareCredit has its head up its a$$
As a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) Let the consumer know their financing options up front. 2) Allow them to apply for […]
3 types of a Mommy Makeover [video]
The term Mommy Makeover is thrown around quite a bit amongst plastic surgeons and patients considering the procedure. But what is it? At its most basic meaning, a Mommy Makeover is a procedure to the breasts and abdomen to give a woman back her pre-pregnancy body. But there are several variations as you will see […]
Dr. Kaplan named Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th. Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that […]
3 options for financing cosmetic surgery and other healthcare services [video]
If you’re considering any type of procedure that will be paid out of pocket because it’s considered cosmetic or because it’s medically necessary and you haven’t met your deductible, you want to read this first! Here are 3 options for financing cosmetic surgery or any healthcare service. Options for Financing cosmetic surgery or other […]
Dr. Kaplan on Becker’s ASC 2019 Panel in Chicago
Dr. Kaplan continues his trek across the country from San Francsico to New York to Tampa to Chicago for the Becker’s ASC 2019. While in Chicago he will serve on a price transparency panel. Becker’s ASC 2019 Price Transparency Panel The price transparency panel will include ASC administrators and doctors that believe in price […]
Prior to the consultation, everyone should get a quote
I often write about how the patient experience is improved when they “get a quote” via an online Price Estimator on a physician’s website. And not just for cosmetic services. But also for bariatric, general surgery and gynecological services, as well as surgery centers. Even if the patient doesn’t get a quote online, the provider’s office must […]
BuildMyBod Founder speaking at MTF Cosmetic Forum and PPMD Live!
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be on hand at two meetings this weekend. First, he’ll present at the MTF Biologics Cosmetic Forum on Saturday, October 19th in New York City. He’ll speak again at the Practice Profitability practice management meeting on Sunday in Tampa. As you can see above, Dr. Kaplan […]
Which breast lift technique is right for you? [video]
In this post, you’ll read about the breast lift and which breast lift technique may be right for you. The video below provide visual examples of each. They have their pros and cons but most importantly, the type of incision isn’t your “choice.” It’s a matter of how much breast droop or ptosis you have. […]
BuildMyBod founder speaking at THE Aesthetic Academy 2019
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be busy at THE Aesthetic Academy 2019 in San Diego. Keep reading to the get 411! THE Aesthetic Academy 2019 On Saturday, October 12th,2019 Dr. Kaplan will present”Why It’s Critical to Diversify Your Marketing Channels.” He’ll discuss the recent changes in Google’s algorithm and […]