Is dimpleplasty right for me? [video]

is dimpleplasty right for me
This patient was unhappy with his lack of dimples so we created some for him! To understand how a dimpleplasty creates a dimple, it’s important to understand the underlying anatomy that creates dimples in the first place. Once you understand that, you can determine if “dimpleplasty is right for me?”   What are dimples? The buccinator muscle lies beneath the skin of the cheeks. It...
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Dr. Kaplan wins Best Paper Award

best paper award
It’s been under wraps for a few weeks but we are proud to announce that Dr. Jonathan Kaplan, a board certified plastic surgeon and founder/CEO of BuildMyBod Health has won the PRS Global Open Best Paper Award in North America! His article entitled, The Single Incision Minimally Invasive (SIMI) Neck Lift, is the first to describe a novel technique in neck lifting.   Thanks to...
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Will a $300 per day penalty bring hospitals in line? [video]

$300 per day penalty
The Trump Administration’s price transparency rules are still set to go into effect in January of 2021. While hospitals may be hoping this will be delayed due to COVID, and that may still happen, there’s no guarantee. The rules dictate that hospitals will have to display the cash and negotiated rates for 300 “shoppable” services, for all accepted insurance plans, on their website. So are...
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All you need to know about lip implants

Check out this TV story on lip implants with Dr. Kaplan! With the help of PermaLip implants, you have another option for plumping up your lips.   Until several years ago, lip fillers were the main option for lip augmentation. But now you have a choice.   Lip implants vs fillers Lip fillers are made of hyaluronic acid, the same gel in your joints. Fillers like Juvederm,......
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The difficulty in diagnosing Breast Implant Associated Illness (BIAI)

If you’re considering a breast augmentation, then you’ve no doubt heard about two potential medical issues. One is Anaplastic Large Cell Lymphoma, or ALCL, and the other is Breast Implant Associated Illness, or BIAI. ALCL, which you can read about here, is a more limited issue that has affected a total of 733 people globally. To be clear, that 733 figure is not this year.......
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As COVID cases increase, so too must the public’s tolerance for them

covid cases increase
Remember back in March and April when the fear of COVID shut down everything, including elective medical care, gyms and large gatherings? The hope was that we could quickly and “easily” stop COVID in its tracks. But as COVID cases increase and the pandemic drags on, it’s clear this won’t have a quick resolution. Citizens will and are demanding the economy, and even sports, reopen....
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Discounts and specials? Sure. Bargaining? Absolutely not.

discounts and specials
One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time.  So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency.   By knowing the cost ahead of time, the hope is the patient will feel less of an urge...
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Why coronavirus and cosmetic surgery are surging

coronavirus and cosmetic surgery
After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable future. These mass gatherings and changes in consumer behavior are leading to a surge in both coronavirus and cosmetic surgery. What’s the connection?   Coronavirus and...
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So we’re to believe some mass gatherings are ok during a pandemic?

mass gatherings
Early on in this pandemic, the recommendations from the CDC and state authorities were pretty clear when it came to mass gatherings: don’t have them. In fact, the CDC reiterates this guidance in an update from July 7th, 2020. The highest risk of spread of the coronavirus comes from “large in-person gatherings where it is difficult for individuals to remain spaced at least 6 feet...
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