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You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. It seems like a novel idea but we know the cost of a service ahead of time in every other industry. Somehow, medicine was the exception,...
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Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below. But before you watch the video, check out how he uses...
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Price transparency can be sexy!
The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation. Why fear price transparency? Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients will focus on cost rather than the doctor patient relationship....
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Oh the places you will go with your own email marketing database!
Why do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and it certainly isn’t cheap. Wouldn’t it be nice to continue to promote our services to the correct demographic, but not break the bank? The solution?...
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Five reasons why a Get A Quote Now button rocks!
For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll put various ‘call to action’ buttons or links on their site. Schedule Online! Book Now! Big buttons, blinking buttons, buttons that cascade from the top to...
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Lowering the mental barrier to lead generation in healthcare
There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. When it comes to lead generation in healthcare, that “something” is cost. The good news is that in such a price-opaque field like healthcare, the......
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Be on the right side of history when it comes to price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency. Most surgery centers simply list a menu of cash prices There are 2 problems with this. What if the consumer is using their insurance and need to know the allowable they may be expected to pay? That would...
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Price transparency is a customer service opportunity in healthcare
John DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in my case when it comes to coffee. When price is irrelevant I don’t like coffee. I find it very bitter and luckily, I don’t...
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Hospitals posting prices. A good start.
You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump administration. The article highlights how the information posted by the hospitals is inadequate and not actionable. All true, but you have to start somewhere. ...
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Dr. Kaplan speaking at AACS in Orlando
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando. BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met...
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