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Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a free market system The idea of price transparency in healthcare...
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BuildMyBod Founder Speaking at AAFPRS 2019
Dr. Kaplan, owner of Pacific Heights Plastic Surgery (aka Real Dr. Bae on Instagram) is also founder of BuildMyBod Health. A price transparency platform. Dr. Kaplan continues his US speaking tour in San Diego this weekend at the AAFPRS 2019 International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll...
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President Trump officially signs price transparency executive order
President Trump officially issued a price transparency Executive Order yesterday. The price transparency executive order will require hospitals, insurers and doctors to disclose their negotiated rates. This will have direct and indirect consequences. The effect of a price transparency executive order Despite President Obama’s efforts with the “Unaffordable Care Act,” this Executive Order will actually have an effect on the cost of care. Obama simply...
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Dr. Kaplan speaking at Becker’s 17th Annual Spine Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 17th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be discussing how price transparency can...
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Makin’ it rain with Dr. Miami! [video]
In a recent webinar for BuildMyBod Health, Dr. Miami offered his testimonial on why lead generation is so critical. Specifically, why lead generation using the BuildMyBod Health price transparency platform is so critical. Makin’ it rain! As you’ll see in the video below, Dr. Miami relies heavily on social media to generate a buzz and interest in his practice. As he explains, social media...
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Dr. Sheila Nazarian: you need your own email database! [video]
Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian). The world according to Dr. Sheila Nazarian! While many doctors engage with their followers through social media, that engagement is very tenuous. Not because followers will stop following...
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Price transparency isn’t just for cosmetic services anymore!
You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. It seems like a novel idea but we know the cost of a service ahead of time in every other industry. Somehow, medicine was the exception,...
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Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below. But before you watch the video, check out how he uses...
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Price transparency can be sexy!
The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation. Why fear price transparency? Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients will focus on cost rather than the doctor patient relationship....
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Oh the places you will go with your own email marketing database!
Why do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and it certainly isn’t cheap. Wouldn’t it be nice to continue to promote our services to the correct demographic, but not break the bank? The solution?...
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