Do you really need to remove fingernail polish for surgery?

Why do the preop surgery folks tell us to avoid fingernail polish for surgery? And for that matter, why are we told to avoid eating and drinking after midnight? That one’s easier to explain. When a patient is going to sleep for surgery and the anesthesiologist is putting a breathing tube down your throat, there’s a risk you could vomit. If you recently ate, the......
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What should I wear for surgery?

While it’s not necessary to wear the same thing as Kelsey Kaplan Fashion (@kelseykaplanfashion on Instagram) on your surgery day, what you wear is important. So for those patients wondering, “what should I wear for surgery?”, you’ve come to the right place. It’s not just another typical day in your life and because it’s unique, there are important things to consider.   What to wear......
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Build your email database and own your marketing!

While the answer may seem obvious, why do medical practices (or everyone for that matter) advertise with Facebook or Google? It’s because we want to get in front of the eyes of their billions of users. But we’re really not exposed to all of their viewers. Anyone that uses digital advertising knows that you narrow your target demographic to ensure you only spend money on......
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BOTOX® or XEOMIN® for treatment of sweaty palms [video]

Excessive sweating is a problem for many patients. This condition affects the armpits, soles and palms. In particular, excessive sweating (hyperhidrosis) of the palms can be very debilitating. Consider if you always had very sweaty palms – how many times a day would that affect you in private or social situations. Turning the knob on a door while your hand continues to slip. Holding hands......
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Why patient leads after midnight lead nowhere

I’m not sure about other industries but within the healthcare space, cosmetic practices are generating leads from many different “channels.” By that, I mean we get leads through our website contact submission form, a BuildMyBod Price Estimator wishlist or questions through social media. Some leads go somewhere, others go nowhere. Patient leads coming in after midnight are the ones going nowhere!   Advertising only works......
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Patients are filming their own surgery! Yeah, that happens! [video]

A lot of doctors are having trouble with the intrusion of social media into the clinical arena. Whether it be during a consultation or surgery, patients want to, anonymously or not, share their experience. And yeah, patients are filming their own surgery!   Paying it forward Video is critical to a patient’s preop education. They book their surgery and they want to be prepared. Reasonable......
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Smokers and Surgery

As a plastic surgeon I require patients to stop smoking before their cosmetic surgery. Since the surgery is elective, I can delay their surgery in case they continue to smoke.   Check smokers’ compliance There are urine and blood tests that can screen for the by-products of nicotine to ensure compliance.   While patients think they’re supposed to quit smoking due to the risks of......
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How young is too young for a labiaplasty?

Labiaplasty, the correction or removal of excess skin to improve the appearance of the labia is a very personal decision. You may think it’s ridiculous that women are worried about the labia minora. Making that decision for yourself is fine but that’s the point – it’s a very personal decision. Here are some reasons why women make that decision and whether age has anything to......
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