Hospitals posting prices. A good start.

price transparency
You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump administration.   The article highlights how the information posted by the hospitals is inadequate and not actionable. All true, but you have to start somewhere.  ...
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Dr. Kaplan speaking at AACS in Orlando

aacs
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando.   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met...
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Dr. Kaplan & BuildMyBod Health speaking at MAX!

max
BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock.   What’s in store at the MAX Expo? Dr. Kaplan’s TED-style talk at the MAX Expo will be about customer service in healthcare. The premise is based on words of...
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Price should be part of the customer service package in healthcare

customer service is better
Customer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s been changing over the last decade but even within healthcare, there’s a critical piece missing from the customer service experience.   Price is part of...
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Price transparency and sales funnels

What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm just like any business to consumer (B2C) business out there.......
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The knowledge gap in healthcare is wider than I realized

I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion engine. But after reading this article in Vox, I’m starting......
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Free market rate vs the negotiated rate

When it comes to paying for healthcare services, chances are you’ll be paying out of pocket. More and more consumers have high deductible health plans that require you to pay $5000 to $6000 before the insurance company starts paying. Since you’re paying, it’s critically important to find out how much your bill is ahead of time. But to do that, you have to understand the......
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Dr. Kaplan speaking at MGMA 2017

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference.   MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create......
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BuildMyBod Founder Speaking at FMMA Annual Meeting

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving a keynote presentation today at the Free Market Medical Association Annual Meeting.   FMMA: Join the Healthcare Revolution According to the FMMA website, “The Free Market Medical Association’s goal is to Unite and strengthen the benefits of free market healthcare. We facilitate and assist: Patients finding free market doctors. Free......
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ASAPS beta testing the BuildMyBod Health Price Estimator

The American Society for Aesthetic Plastic Surgery recently started a beta test with the BuildMyBod Health Price Estimator. As seen here, some doctors have a “Get A Quote” call-to-action button under the Find A Plastic Surgeon feature on the ASAPS website. Once the consumer clicks on the Get A Quote button, they can see the doctor’s very own Price Estimator on their Profile Page.   The consumer then checks pricing specific to......
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