America has to reopen for business… but not at the same time
This post may ultimately sound self serving because I’m recommending something that benefits my city and my business. But it doesn’t make these recommendations any less appropriate. San Francisco is ready to reopen for business at the end of the current shelter-in-place order (beginning of May). And that includes allowing a vast majority of businesses […]
Why COVID-19 deaths are lower in San Francisco (so far)
Many theories abound as to why COVID-19 deaths are lower in San Francisco. This article in USA Today reviews several of them. But before reviewing the possible reasons, we should also be clear that it’s not time to celebrate just yet. The city, state and nation are still in the throes of this pandemic. However, […]
Changes in a post COVID-19 society that are here to stay
Like everyone, I’ve been thinking a lot lately about COVID-19. What I’m realizing is that the changes in social etiquette and the rise of alternative business models and communication are here to stay, post COVID-19. For example, telemedicine, previously an “option” in healthcare, will finally have its day in the sun. Here’s a list of […]
Why you probably don’t need a COVID-19 test (anymore)
I’ve been saying this for about a week, and so is Anthony Fauci, head of the National Institute of Allergy and Infectious Diseases. Not everyone needs a COVID-19 test. In this overview I wrote over a week ago, I said that it would be nice if everyone could get a test but supplies weren’t readily […]
Be the ant: Grow your email database now!
I’ve been saying it for years, like here, here and here, but never has it been more obvious than now. It’s critical that you grow your email database for future email marketing. And in these pandemic times when patient activity may be down, you need a way to communicate with current and future patients and […]
Coronavirus overview by Dr. Jonathan Kaplan
Wash your hands, wipe down surfaces, don’t touch your face and practice social distancing. If nothing else, that’s what you should take away from this coronavirus overview. But keep reading to learn important details about this epidemic. Such as, how we can make it end with less collateral damage? How does it compare to a […]
Chrissy Teigen Opens Up About Her Boob Job
Chrissy Teigen becomes the latest famous person to open up about getting a boob job. She joins the ranks of Kaley Cuoco, Victoria Beckham and Anna Faris. For what it’s worth, does it really matter anymore? It’s not shocking and that’s a good thing. Chrissy Teigen and her boob job As time passes, the news […]
The Power of the Abandoned Cart
The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on […]
Dr. Kaplan speaking at AAFE MedSpa Business Academy (MBA)
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health is speaking at the AAFE MedSpa Business Academy this weekend. What is the AAFE you ask?! The American Academy of Facial Esthetics (AAFE) is a leading Medical and Dental CE provider specializing in live patient training courses in Botulinum Toxins, Dermal Fillers, PDO Threadlifts, and TMJ/Orofacial Pain Trigger […]
The evolution of the butt [video]
It’s amazing to see how the ideal of what the butt and a woman’s shape “should” be, has evolved over time. How did we arrive at this current state of butt-obsession! Of course it’s a double standard and an objectification of women. But it’s also a pattern that has been around for years. So how […]
Dr.Kaplan speaking at AACS in Vegas this weekend!
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas! BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out […]
The Bae View: Cosmetic Surgery and Social Media [video]
In this episode of the Bae View, we discuss the marriage of cosmetic surgery and social media. It’s becoming the norm. And why? The video below will explain. But basically, procedural education is better with video. Cosmetic Surgery and social media Many plastic surgeons and doctors performing procedures in their own office or surgery […]
