Own your marketing
Why do we buy ads on Facebook or Google Adwords? We do it to get out in front of their billions of users. But not really. When you purchase ads on any platform, you’re marketing your ads toward a particular demographic. Own Your Marketing For example, for my practice in San Francisco, if I were […]
Bottoming out…in breast augmentation
Breast augmentation is one of the most popular cosmetic procedures out there. And since cosmetic surgery is real surgery, some complications are inevitable. One such complication is bottoming out of the implant as shown above. What is ‘bottoming out’ in breast augmentation? In an ideal situation, a breast implant sits behind the breasts in […]
Breast augmentation with the IDEAL Implant [video]
For those of you out there considering a breast augmentation, you have another choice on the market. No longer can you only choose between silicone or saline. Now you have the option of a saline, structured implant – the IDEAL implant! How is the IDEAL implant different? As you’ll see in the video below, […]
To shave or not to shave…before surgery?!
While common sense would suggest shaving before surgery would get rid of bacteria, it might make it worse. Consider these scenarios. For an operation on the face or neck, do you shave your beard? An operation on the lower abdomen, do you shave the pubic hair? This is an ongoing debate in operating rooms across […]
Use health insurance like auto insurance
I know it sounds crazy, but why wouldn’t you use your health insurance for all health-related needs? I mean, you buy health insurance to cover healthcare costs, right? Yes and no. Compare health insurance to auto insurance. With auto insurance, you only use it for major issues. A bad car accident. A new transmission. In […]
Medical tourism is now domestic tourism
Medical tourism had or still has a bad reputation depending on who you ask. Going far from home for less expensive medical services could end in disaster. Well, for better or worse, consumers are still traveling, but closer to home. And that’s domestic tourism. Is domestic tourism safer? Whether domestic tourism is safer than […]
Price transparency and sales funnels
What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm […]
The knowledge gap in healthcare is wider than I realized
I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion […]
BuildMyBod Health founder speaking at Becker’s ASC 24th Annual Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan speaking at the 24th annual meeting of Becker’s ASC Review in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Healthcare and BuildMyBod BuildMyBod […]
Free market rate vs the negotiated rate
When it comes to paying for healthcare services, chances are you’ll be paying out of pocket. More and more consumers have high deductible health plans that require you to pay $5000 to $6000 before the insurance company starts paying. Since you’re paying, it’s critically important to find out how much your bill is ahead of […]
What laser lipo can do in the wrong hands
Laser lipo is a liposuction technique for removing fat from the body. As seen in this article from the Aesthetic Plastic Surgery Journal, it’s not without its risks. Since the article is not available without a subscription you can read my synopsis below. How does laser lipo compare to traditional liposuction Liposuction uses a long […]
Dr. Kaplan’s keynote presentation from FMMA now available [video]
This past August, 2017, the Free Market Medical Association (FMMA) hosted a great 3-day conference in Oklahoma City. Dr. Kaplan, founder/CEO of BuildMyBod Health gave a keynote. If you have the time and want to learn all you can about price transparency and lead generation, you can watch the full video below. FMMA Keynote, […]