BuildMyBod Founder speaking at 25th Annual FFAS Conference
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be giving several presentation this weekend at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend. According to the FFAS website, “The mission of the Foundation of Facial Aesthetic Surgery (a Non-Profit, Multi-Specialty Foundation) is to foster a sense of cooperation and knowledge exchange between […]
The BuildMyBod Health eBook!
We’re excited to announce the release of the BuildMyBod Health ebook. BuildMyBod is based on the idea that price transparency is the first step in fixing healthcare. The second step is lead generation. With the two combined, consumers are aware of pricing, healthcare providers receive leads when consumers check pricing and health insurance companies are […]
BuildMyBod as CRM
Nothing has changed. BuildMyBod Health still, through and through, is about price transparency in healthcare and lead generation. However, from time to time, even if the fundamental purpose of the platform is unchanged, the way it’s presented must evolve to better capture the listeners attention. Price transparency and lead generation, while a seemingly basic concept, […]
Breast augmentation revision
Breast augmentation is one of the most popular cosmetic procedures out there. And since cosmetic surgery is real surgery, some complications are inevitable. Breast augmentation revision is a specialty unto itself within plastic surgery. One such complication that requires a breast augmentation revision is bottoming out of the implant as shown above. What is […]
Dr. Kaplan speaking at The Medical Spa Show
Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.” The Medical Spa Show The conference is sponsored by the American Med Spa Association and according to their website: “AmSpa provides […]
Why you need an “SEO barometer” on your website
Whatever business you’re running, you almost certainly have a website. And your most critical concern is your SEO (search engine optimization). Essentially, this refers to how likely your website will show up on search engines such as Google or Bing when a consumer is looking for the services you offer. If your business shows up […]
Doctors! Tired of answering questions about pricing yet?! [video]
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. Doctors field questions about pricing everyday. Whether it’s by phone, website or social media. Especially social media like YouTube, Instagram, Facebook […]
Botox for camels!
A couple years ago, I wrote this article about clickbait – the use of eye-grabbing titles to capture a reader’s attention but then directing them to an article that’s less interesting or totally unrelated. My article was entitled, “Trending: Zookeepers Performing Cosmetic Surgery on Zoo Animals?!” It was just a joke and intended to simulate […]
A primer on the Brazilian Butt Lift (BBL) for surgeons [video]
I realize this post may not relate to anyone outside of plastic surgery. But at the same time, it’s just plain interesting to anyone that’s a fan of Rube Goldberg (ie, the Mousetrap above)! With the circuitous tubing going from handle to canister to machine, the video below showing the operating room setup for a Brazilian […]
BuildMyBod Health 2018 Pricing Report
BuildMyBod Health is the number one trusted online marketplace for healthcare services. It provides consumers and employers with self-funded plans free access to its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is met or because the service is considered cosmetic. These prices are often better […]
Social media wake up call for plastic surgery societies
There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, […]
Chemical vs laser skin resurfacing
When your doctor or aesthetician talks about skin resurfacing, they’re talking about several things at once. They could be talking about skin resurfacing by scraping away dead skin with a dermabrasion machine. They could be referring to a laser skin resurfacing. Or they’re meaning a chemical peel. And even when you talk about a chemical […]