Don’t get consultations…get bookers! [video]

consultations
If you could shorten the sales cycle for your cosmetic practice, you would, wouldn’t you? It’s possible if you provide enough personalized information online for the consumer. That way, by the time they come in, they’re not just coming in for a consultation, they’re coming to book!   Bookers, not consultations! As the video below from Dr. Rich Castellano explains, he’s been so successful with...
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Stupid sh*t patients say

Hey, before you get upset, we encourage you to leave comments about stupid sh*t that doctors say too! Because we know that even though patients say some silly things, we’re all capable! Also, try and keep a sense of humor about all of this.   Things patients say: I’m allergic to that pain medication – it makes me nauseated. All pain medication has the potential......
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BuildMyBod doctors’ best practices – in their own words [video]

doctors best practices
The BuildMyBod Health network of healthcare providers now includes many doctors, dentists and surgery centers. And with so much collaboration, there’s now a large body of doctors’ best practices growing out of that network. Check out several examples below that demonstrate those best practices. But it also demonstrates that the doctors that are forward thinking enough to embrace Price TransCAREncy are also ahead of the...
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Kelsey’s rant (kelseykaplanfashion on IG): What to look for in your doctor [video]

kelseykaplanfashion
I don’t know what got her going but my wife, Kelsey, or kelseykaplanfashion on Instagram, went on a humorous tirade on what to look for in a plastic surgeon. It’s her 5 standards that lead to THE gold standard in choosing your doctor. Check out the video and listicle below!   The Gold Standard of what to look for in a doctor by Kelsey Kaplan...
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The commoditization of cosmetic surgery

doctors best practices
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by using our platform. While I totally understand his/their concern, I...
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Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift
With the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum cleaner. In an attempt to think outside of the box, should you buy your partner cosmetic surgery as a gift?! It’s a double-edged sword.  ...
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Dr. Kaplan at AAFPRS

aafprs
BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll be giving three talks, one as a plastic surgeon and two as founder/CEO of BuildMyBod Health.   Talks at the AAFPRS: The SIMI...
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Dr. Kaplan speaking at OAASC today!

oaasc
The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm.   The OAASC The mission of the Ohio Association of Ambulatory Surgery Centers is to: Enhance the quality of care in Ohio ambulatory surgery centers. Provide legislative and regulatory representation for ambulatory surgery...
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Botox and Xeomin for Migraines, TMJ, Gummy Smile & More

botox an xeomin
BOTOX® and XEOMIN® are similar injections that many doctors use to treat wrinkles to the face. They work by relaxing muscles that cause those wrinkles. But today, we’re going to focus on some of the less common uses of Botox and Xeomin.   Treating migraines with Botox and Xeomin Not everyone is a candidate for migraine treatment with Botox and Xeomin. But if your migraines...
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To BBL or not to BBL?

bbl
For the uninitiated, BBL is short for Brazilian Butt Lift. Some think it’s only an operation for those starring in a J. Lo  or Pitbull video. “Butt” it can be appropriate for more patients than you’d expect.   Who’s a candidate for a BBL? Due to popular culture, it’s not surprising most people think a BBL must result in a bootylicious derriere. But as the patient...
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