Why you need an “SEO barometer” on your website
Whatever business you’re running, you almost certainly have a website. And your most critical concern is your SEO (search engine optimization). Essentially, this refers to how likely your website will show up on search engines such as Google or Bing when a consumer is looking for the services you offer. If your business shows up […]
Doctors! Tired of answering questions about pricing yet?! [video]
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. Doctors field questions about pricing everyday. Whether it’s by phone, website or social media. Especially social media like YouTube, Instagram, Facebook […]
A primer on the Brazilian Butt Lift (BBL) for surgeons [video]
I realize this post may not relate to anyone outside of plastic surgery. But at the same time, it’s just plain interesting to anyone that’s a fan of Rube Goldberg (ie, the Mousetrap above)! With the circuitous tubing going from handle to canister to machine, the video below showing the operating room setup for a Brazilian […]
Social media wake up call for plastic surgery societies
There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, […]
Chemical vs laser skin resurfacing
When your doctor or aesthetician talks about skin resurfacing, they’re talking about several things at once. They could be talking about skin resurfacing by scraping away dead skin with a dermabrasion machine. They could be referring to a laser skin resurfacing. Or they’re meaning a chemical peel. And even when you talk about a chemical […]
Do you need a nurse at home after cosmetic surgery?
The short answer is no, I don’t think you need a nurse at home after cosmetic surgery. But before everyone starts throwing digital vegetables at me via the comments section, hear me out. So…what am I thinking?! Need a nurse at home after cosmetic surgery? Not necessarily Why do you go to your cardiologist […]
The authors of this NY Times article on healthcare costs still don’t get it
The NY Times published this article the other day and before I read it, I was thinking, will the authors demonstrate that they “get” healthcare? The subheading of the article referenced the price for care. Recognizing that healthcare costs, not the amount of care, are a factor in rising expenditures was promising. I was intrigued. […]
Why work out if you can get lipoetching?!
Obviously we wouldn’t minimize the importance of a healthy diet and workout regimen. But if after that, you don’t have the washboard abs you’re looking for, lipoetching may be for you. What is lipoetching? Believe it or not, lipoetching is using what is normally a bad technique, in the right context. When performing liposuction, […]
Dr. Kaplan featured in Radiesse Golden Ticket campaign
Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic surgeon was the treating physician for the third winner. Radiesse Golden Ticket winner and […]
Periareolar breast lift [video]
Depending on how much lift you need for your breasts after having kids, you may be a candidate for a periareolar breast lift. In the GIF above, this technique is great if your nipple is at or just below the fold under your breast. That fold is also referred to as the inframammary fold, or […]
From social media to surgery [video]
As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor. First step: Lead generation As seen in the photo […]
International Medical Tourism: Death isn’t your biggest concern! [video]
There is no shortage of horror stories when it comes to medical tourism – traveling outside of the country for your medical care. Headlines abound of patient deaths from fat embolism, hypovolemic shock or overwhelming infections. And while death is obviously the worst complication, it’s not the main risk. Poor quality and cut rate procedures […]
