Dr. Kaplan speaking during FFAS Webinar
BuildMyBod Health founder Dr. Jonathan Kaplan will be participating in the Foundation for Facial Aesthetic Surgery – FFAS webinar – on Wednesday, August 15th. The webinar, which is invite only, will also host Candace Crowe and Catherine Maley. What’s on the agenda? The titles for each speaker are listed above. Dr. Kaplan will discuss the […]
Get to know your potential patients before your competition does!
Aside from passive word of mouth and referrals, most practices rely on proactive lead generation to build their patient base. Let’s assume everyone promotes their practice through social media or more traditional advertising. How would a doctor stand out among the competition such that a patient finds one practice over another? Maybe it’s not so […]
I’m not ignoring you!
I often find myself conflicted when I see a patient in a social situation. At first, maybe that doesn’t seem like a thorny issue. But if you think about it for just a second, you’ll realize it can be a complex decision-tree of human interaction! Here’s why. I’m not ignoring you! Whether it be […]
Pacific Heights Plastic Surgery participating in Apple Pay event
So here’s the dealio! PHPS and Dr. Bae (Dr. Kaplan) are hanging out with Jest Jewels at 1869 Union Street on August 4th and 5th (that’s THIS WEEKEND) during an Apple Pay event. If you purchase something from Dr. Kaplan, Jest Jewels or the other merchants on Union St during those 2 days, then you get 20% off […]
BuildMyBod Founder Speaking at Sientra Workshop
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is presenting at the Sientra Practice Management Workshop tomorrow in Dallas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for a […]
Price should be part of the customer service package in healthcare
Customer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s been changing over the last decade but even within healthcare, there’s a critical piece missing […]
Dr. Kaplan speaking at Becker’s 16th Annual Spine Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 16th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, […]
Price is irrelevant, until it’s not!
I recently attended the Ohio Valley Society of Plastic Surgeon’s meeting in Cleveland, Ohio. It was a great meeting organized by the then-current President of the OVSPS, Steve Bernard and the meeting coordinator, Darlene Lyons. One of the highlights of the meeting was a presentation on customer service by President of The DiJulius Group, John […]
The unexpected route a patient takes through a sales funnel [video]
I’m always fascinated with how patients find our practice. Sure it could be as simple as googling “awesome plastic surgeon” and then coming in to see me ?! That’s a fairly straightforward trip through our sales funnel. But usually it’s an intriguing combination of psychology, associations/friends, habits, interests, marketing, social media, technology and on a […]
The cosmetic patient vs the insurance patient
The distinctions between a cosmetic patient and an insurance patient may seem obvious. Yes, the cosmetic patient is receiving non-medically necessary services so they pay for everything out of pocket. Yes, the insurance patient is receiving medically necessary care and insurance will cover it – maybe. Aside from patients that are paying out of pocket due […]
Patient engagement through price transparency
The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In other words, cost (price transparency on healthcare services) can engage the patient, allowing for better eduction […]
Guys know what guys want
It’s a battle of the sexes! Many female plastic surgeons wisely market themselves as being able to relate better to female patients. This is cleverer than other marketing strategies. For example, saying you’re board certified doesn’t adequately distinguish a plastic surgeon since most are also board certified. But when a woman promotes herself as […]
