Reducing sticker shock for medically necessary and cosmetic services [video]
There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s expected out-of-pocket costs?! It doesn’t have to be that way. How Ohio Surgery Center reduces […]
Dr. Kaplan speaking at PPMD in Tampa this weekend
Practice Profitability MD (PPMD) is having a live event this weekend in Tampa. PPMD was founded by Dr. Rich Castellano, a facial plastic surgeon in the Tampa Bay area. Dr. Castellano helps cosmetic practitioners make their staff more productive, grow their businesses and avoid burnout so they can have more fun at work, enjoy more free […]
Dr. Kaplan on Becker’s ASC Keynote Panel
Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion leaders in healthcare on Thursday. Second, a panel on Price Transparency on Friday. Becker’s ASC […]
Dr. Kaplan at AAFPRS
BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll be giving three talks, one as a plastic surgeon and two as founder/CEO […]
Dr. Kaplan speaking at ASDS!
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking at the American Society of Dermatologic Surgery (ASDS) annual meeting this weekend. The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization in the United States exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of […]
Dr. Kaplan & BuildMyBod Health speaking at MAX!
BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock. What’s in store at the MAX Expo? Dr. Kaplan’s TED-style talk at the MAX Expo will be about customer […]
Call to action: ebooks and newsletters are so 1980’s
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more […]
Taking over an existing plastic surgery practice
Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and observations for my presentation. I’ll share a few of these observations below. Valuation of an […]
Do people get plastic surgery in San Francisco?
The other day I was in a Lyft going somewhere awesome I’m sure! The driver asked what I did and I explained that I’m a plastic surgeon. Their first comment was, “do people get plastic surgery in San Francisco?” This was her thought process: she simply thinks of San Francisco as a city of residents […]
Put the swimming bitmoji on the liposuction canister. Wait, what?!
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations. So many bitmoji, so […]
Dr. Kaplan aka Dr. Bae on social media (@realdrbae)
Dr. Kaplan aka Dr. Bae on social media (@realdrbae). The Real Dr. Bae moniker started in August/September of 2016. Snapchat was taking off. Dr. Miami (Michael Salzhauer) started the craze that brought social media into the operating room. It was decried as inappropriate by aging doctors stomping their canes. What they didn’t realize was the […]
How fast to follow up with a lead – the paradigm is shifting (and that’s good!)
When it comes to following up with leads, it seems like you can’t follow up with a lead fast enough! Every article providing advice recommends a quicker response time. But that paradigm is changing. How fast to follow up with a lead This article states that responding to a lead 5 minutes after receiving […]
