How a Price Estimator improves your website’s SEO

FACT: The more time someone spends on your website, the higher your site will rank in organic Google searches. In other words, the longer consumers stay on your site, the better your SEO. So how do you keep consumers on your site longer? CONCLUSION: the BuildMyBod Health Price Estimator is proven to keep consumers on your site longer and therefore improve your SEO. See how below.   How to improve......
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The unexpected route a patient takes through a sales funnel [video]

I’m always fascinated with how patients find our practice. Sure it could be as simple as googling “awesome plastic surgeon” and then coming in to see me ?! That’s a fairly straightforward trip through our sales funnel. But usually it’s an intriguing combination of psychology, associations/friends, habits, interests, marketing, social media, technology and on a very basic level, word of mouth. The patient I recently......
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The cosmetic patient vs the insurance patient

The distinctions between a cosmetic patient and an insurance patient may seem obvious. Yes, the cosmetic patient is receiving non-medically necessary services so they pay for everything out of pocket. Yes, the insurance patient is receiving medically necessary care and insurance will cover it – maybe. Aside from patients that are paying out of pocket due to a high deductible health plan, these difference are generally......
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Patient engagement through price transparency

The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In other words, cost (price transparency on healthcare services) can engage the patient, allowing for better eduction and thus leading to a healthier, more compliant lifestyle which......
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Guys know what guys want

It’s a battle of the sexes!   Many female plastic surgeons wisely market themselves as being able to relate better to female patients. This is cleverer than other marketing strategies. For example, saying you’re board certified doesn’t adequately distinguish a plastic surgeon since most are also board certified. But when a woman promotes herself as more relatable because of her gender, I have no rebuttal......
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BuildMyBod Health Instructional Courses at The Aesthetic Meeting

Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be giving several instructional courses at The Aesthetic Meeting this weekend.   On Saturday, he’ll be giving a 1-hour instructional course on lead generation and ecommerce. As an extra special treat, he’ll be joined by Rosy Zion of Zion Social Media on Monday during a two-hour instructional course on social media you don’t want to miss!   Price Transparency in Healthcare Dr. Kaplan will......
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The Beauty of FaceTime Consults

With broadband internet capabilities and smartphones, it’s so easy to see a patient now. Skype used to be a mainstay for online consults. But with the seamless incorporation of FaceTime video into your iPhone, it’s never been easier. There’s really no reason a patient can’t see their doctor now. I recognize there’s still a need to “place your hands on a patient” in some circumstances......
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Let’s talk about anatomy [video]

Doctors-in-training spend the first 6 months of medical school learning about anatomy. Dissecting this tissue from that tissue on people that were generous enough to donate their bodies to science. However, doctors must recognize that our patients did not attend medical school. So there’s a knowledge gap. And to bridge that gap, we must ensure we’re educating patients adequately so we’re all using the same......
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5 things Botox patients say

We recently held a Botox/Xeomin party at a local clothing boutique in town. The owner provided us with a few pearls regarding the benefits of Botox or Xeomin. So here are 5 things botox patients might say. You won’t find these in a scholarly journal!   The things Botox patients say!   These comments reflect the perceived benefits of Botox and Xeomin. Some may be......
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