Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift
With the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum cleaner. In an attempt to think outside of the box, should you buy your partner cosmetic surgery as a gift?! It’s a double-edged sword.  ...
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A breakdown of costs is a huge patient satisfier

breakdown of costs
Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option that provides a clearer breakdown of costs.   Breakdown of costs I had a realization a couple weeks ago while presenting at Momentum, Modernizing Medicine’s EMR...
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Dark circles under the eyes: Fillers vs Surgery

dark circles
These days, if a patient can avoid surgery, they’ll try, even if it means a substandard result. But when it comes to dark circles under the eyes, avoiding surgery can actually be the right decision.   Dark circles under the eyes Whether surgery or fillers are right for dark circles depends on what’s causing them. If the eyes are sunken in, such that the eyes...
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Dr. Kaplan speaking at Modernizing Medicine User Conference

modernizing medicine
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando.   Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the talk, Dr. Kaplan, a board certified plastic surgeon, will explain how he and doctors across the country use price transparency to reduce sticker shock when it...
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Sometimes, it’s best to stage cosmetic procedures

stage cosmetic procedures
Over the weekend we received these photos from a patient. Aside from the fact that these are great quality before and after photos – consistent angle and lighting, having the foresight to take a ‘before’ photo to compare to her ‘after’ photo – they also point out something very important. Sometimes, it’s necessary to stage cosmetic procedures.   As these photos demonstrate, she looks great...
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Doctors: Don’t like price shoppers?

sticker shock
One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors also need to recognize that just because someone asks about...
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Reducing sticker shock for medically necessary and cosmetic services [video]

sticker shock
There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s expected out-of-pocket costs?! It doesn’t have to be that way.   How Ohio Surgery Center reduces sticker shock As the video below shows, the consumer will...
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Dr. Kaplan speaking at PPMD in Tampa this weekend

ppmd
Practice Profitability MD (PPMD) is having a live event this weekend in Tampa. PPMD was founded by Dr. Rich Castellano, a facial plastic surgeon in the Tampa Bay area. Dr. Castellano helps cosmetic practitioners make their staff more productive, grow their businesses and avoid burnout so they can have more fun at work, enjoy more free time and make their practices more profitable.   The PPMD...
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This Gummy Smile Treatment is Amazing!

gummy smile treatment
One of the more unknown benefits of Botox is for gummy smile treatment. A gummy smile is the result of smiling that moves the upper lip enough to reveal the gums, more than one would like. In addition to lifting the upper lip, the lip also thins out, further revealing the gums.   Gummy smile treatment There are two typical treatments of a gummy smile....
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Dr. Kaplan on Becker’s ASC Keynote Panel

becker's asc
Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion leaders in healthcare on Thursday. Second, a panel on Price Transparency on Friday.   Becker’s ASC Keynote Panel Topics for discussion on the Keynote Panel include,...
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