Dr. Kaplan speaking at InstaMed User Conference 2018

BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is entitled, “How to Engage HDHP Patients in the Age of Obamacare, Trumpcare, or Unknowncare.”   With more consumers paying out of pocket for medically necessary services......
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The customer is not always right. An example of confirmation bias.

I had an interesting experience recently from two Yelp reviewers. One person gave me a one-star review because she got a bruise after Botox/Xeomin injection to reduce wrinkles in the forehead. Another left a one-star review because she was unhappy with her breast lift to correct very saggy (ptotic) breasts after massive weight loss.   Obviously if I’m using these examples, then I believe they were......
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Is cosmetic surgery taboo? Not anymore!

There are many myths surrounding cosmetic surgery. Everyone used to think it was only for rich people. Then Congress considered a tax on cosmetic surgery, only to realize it would mostly affect middle class women. That’s not the group you want to tax during an election year! And many consider cosmetic surgery taboo. That it shouldn’t be discussed in public. Social media is changing that!......
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What’s your pain point when it comes to cosmetic surgery?

Patients often ask me what procedure they should have. A surgical or non-surgical option…this type of lift or that type of lift? In addition to ensuring they’re a good candidate for one procedure or another, it also comes down to what their pain point is. Here are a few examples to elucidate my point.   Pain point: surgical vs non-surgical Let’s say a patient is......
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What makes before and after photos bogus?!

With the advent of Instagram and the widespread sharing of before and after photos by doctors to an ever-increasing audience, the consumer needs to be wary. All is not what it seems. Sharing before and after photos isn’t new. For years doctors have shared their photo gallery on their own website. But that’s not the same as sharing photos on social media.   For one,......
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Preparing patients for sticker shock in healthcare

Now that more patients are paying a portion of their healthcare costs of out pocket, eventually they’ll experience sticker shock in healthcare. To minimize sticker shock, the office staff must have that awkward conversation about “getting paid.” In this recent post from InstaMed, a healthcare payments network, they discuss four kinds of conversations healthcare staff can initiate to improve the payments relationship with patients. Let’s review the......
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The SIMI™ Neck Lift: Why my neck lift is better than your neck lift! [video]

A neck lift is becoming more common these days as people focus more on their neck during selfies. In the past, everyone got a standard neck lift. That meant an incision behind the ears to remove excess skin and an incision behind the chin to tighten the neck muscle, the platysma. As you’ll see below, there’s another option that is possible thanks to geometry!  ......
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Taking care of your JP drain [video]

If you’ve had surgery or planning on surgery, you may need a JP drain. JP stands for Jackson-Pratt, ostensibly the inventors that probably didn’t sign a very good deal for royalties! Anyway, a drain is useful to remove any fluid that builds up after an operation.   When a JP drain may be used Basically, anytime you have an operation that requires the undermining of......
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BuildMyBod Founder speaking at 25th Annual FFAS Conference

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be giving several presentation this weekend at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend.   According to the FFAS website, “The mission of the Foundation of Facial Aesthetic Surgery (a Non-Profit, Multi-Specialty Foundation) is to foster a sense of cooperation and knowledge exchange between the medical specialties that are primarily involved in the science,......
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The BuildMyBod Health eBook!

We’re excited to announce the release of the BuildMyBod Health ebook. BuildMyBod is based on the idea that price transparency is the first step in fixing healthcare. The second step is lead generation. With the two combined, consumers are aware of pricing, healthcare providers receive leads when consumers check pricing and health insurance companies are thrilled their members are getting better rates when paying out......
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