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This statement probably doesn’t make any sense unless you get Botox or Xeomin for facial wrinkles. Both of these products work in exactly the same way to relax muscles that cause wrinkles on the forehead, in between the eyebrows or the crow’s feet. What’s #TheCrunch? Botox or XEOMIN® both contain botulinum toxin. This toxin, when injected, relaxes muscles. And not just muscles that cause...
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Dimpleplasty [video]
The patient above and below was unhappy with his lack of dimples so we created some for him! To understand how a dimpleplasty creates a dimple, it’s important to understand the underlying anatomy that creates dimples in the first place. What are dimples? The buccinator muscle lies beneath the skin of the cheeks. It takes part in smiling and chewing. If there is a......
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BuildMyBod Founder Speaking at Sientra Workshop
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is presenting at the Sientra Practice Management Workshop tomorrow in Dallas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for a medically necessary service (think colonoscopy, lab test or X-ray) or...
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MOC vs Board Certification
Maintenance of Certification (MOC) is a program put forth by specialty medical boards like the American Board of Internal Medicine (ABIM), American Board of Surgery (ABS) and American Board of Plastic Surgery (ABPS) to name just a few examples. The idea is for these programs to ensure that currently practicing physicians are up to date on the latest clinical data on the practice of medicine...
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Price should be part of the customer service package in healthcare
Customer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s been changing over the last decade but even within healthcare, there’s a critical piece missing from the customer service experience. Price is part of...
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Dr. Kaplan speaking at Becker’s 16th Annual Spine Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 16th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be discussing strategies to capture the...
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Price is irrelevant, until it’s not!
I recently attended the Ohio Valley Society of Plastic Surgeon’s meeting in Cleveland, Ohio. It was a great meeting organized by the then-current President of the OVSPS, Steve Bernard and the meeting coordinator, Darlene Lyons. One of the highlights of the meeting was a presentation on customer service by President of The DiJulius Group, John DiJulius. Thanks to Dr. Raymond Isakov for recommending this speaker...
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Brazilian Butt Lift with Back Lift [Video]
Just when you thought you knew what a Brazilian Butt Lift (BBL) was, or even if you didn’t, here’s a third technique you might not be familiar with. To bring you up to speed, a Brazilian Butt Lift can mean two things traditionally. One technique is to perform liposuction to the abdomen, flanks and back and then inject that fat into the buttocks. The other...
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Dr. Kaplan speaking at THE Aesthetic Show 2018
Dr. Kaplan speaking at THE Aesthetic Show 2018 Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you......
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What it takes to provide great customer service
Competition has always been fierce in healthcare and it’s only getting more competitive these days. The reasons are plentiful and a subject for another blog post. But the important thing is how to differentiate yourself. Which of course is where customer service comes in. And great customer service begins even before the patient has any formal contact with the office, practice or facility. Responsive websites......
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