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Oh the places you will go with your own email marketing database!

Why do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and it certainly isn’t cheap. Wouldn’t it be nice to continue to promote our services to the correct demographic, but not break the bank? The solution?...
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In with the high and out with the low (quality leads)!

Leads are the lifeblood of any business and healthcare, it’s a business folks, is no different. In the old days, when competition wasn’t as fierce, practices and healthcare facilities could passively rely on referrals from other doctors to build their business. Now practices must cut through the competitive noise and proactively generate leads from multiple channels: social media, networking events, seminars, print, TV, radio, etc....
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Don’t get consultations…get bookers! [video]

If you could shorten the sales cycle for your cosmetic practice, you would, wouldn’t you? It’s possible if you provide enough personalized information online for the consumer. That way, by the time they come in, they’re not just coming in for a consultation, they’re coming to book! Bookers, not consultations! As the video below from Dr. Rich Castellano explains, he’s been so successful with...
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Stupid sh*t patients say

Hey, before you get upset, we encourage you to leave comments about stupid sh*t that doctors say too! Because we know that even though patients say some silly things, we’re all capable! Also, try and keep a sense of humor about all of this. Things patients say: I’m allergic to that pain medication – it makes me nauseated. All pain medication has the potential......
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Five reasons why a Get A Quote Now button rocks!

For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll put various ‘call to action’ buttons or links on their site. Schedule Online! Book Now! Big buttons, blinking buttons, buttons that cascade from the top to...
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Injecting fillers with a dental block and blunt cannula to minimize pain and bruising [video]

I recently gave a training for a group of healthcare providers on behalf of Merz. As a paid consultant, I teach doctors and nurses how to use three Merz injectables: XEOMIN® (similar to Botox for reducing wrinkles), Radiesse® and Belotero® (fillers) to fill in superficial or deep lines due to a loss of collagen. When it comes to fillers, there are a couple drawbacks...
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Dr. Kaplan speaking at Mountain West Society of Plastic Surgeons

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Mountain West Society of Plastic Surgeons tomorrow morning at 8:15 at the Resort at Squaw Creek in Lake Tahoe. The topic: his experience with buying a practice in San Francisco almost 6 years ago. Buying a Practice: Mountain West Society of Plastic Surgeons When Dr. Kaplan was looking to buy a practice,...
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BuildMyBod doctors’ best practices – in their own words [video]

The BuildMyBod Health network of healthcare providers now includes many doctors, dentists and surgery centers. And with so much collaboration, there’s now a large body of doctors’ best practices growing out of that network. Check out several examples below that demonstrate those best practices. But it also demonstrates that the doctors that are forward thinking enough to embrace Price TransCAREncy are also ahead of the...
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Dr. Bilge Gregory – BuildMyBod Video Testimonial

Dr. Bilge Gregory is a physician in Scottsdale, Arizona at Vital Connection MD. You can also follow her on Instagram here. She was nice enough to tell us about her experience with the BuildMyBod Health platform. Dr. Bilge Gregory – BuildMyBod Testimonial As you can see in the video below, Dr. Gregory’s excitement in regards to the BuildMyBod platform is infectious. She heard about...
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