Making Peace with Social Media in Your Practice

social media
Dr. Kaplan, founder/CEO of BuildMyBod Health recently wrote an article on social media for the benefit of healthcare providers. Many are reluctant to use social media in their practice but Dr. Kaplan explains how they’re missing out on an amazing opportunity to educate their patients. You can listen to the article here, from a very exuberant and dramatic voiceover professional, or you can continue reading...
Read more »

BuildMyBod Founder Speaking at AAFPRS 2019

aafprs 2019
Dr. Kaplan, owner of Pacific Heights Plastic Surgery (aka Real Dr. Bae on Instagram) is also founder of BuildMyBod Health. A price transparency platform. Dr. Kaplan continues his US speaking tour in San Diego this weekend at the AAFPRS 2019 International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll...
Read more »

Perfect patient experience? The doctor has to have their own operating room

perfect patient experience
Want to offer patients the perfect patient experience when it comes to their surgical procedure? Then there’s one thing the doctor must do: be in 100% control of the perioperative (pre-, intra-, and postop-) experience. And to do that, the doctor must have their own office-based operating room.   That time I just missed providing the perfect patient experience While I do have my own...
Read more »

Three ways to treat your abdominal bulge after pregnancy

abdominal bulge after pregnancy
Anyone that’s had a child (one or multiple) is familiar with the upper abdominal bulge after pregnancy. This may resolve a few months after pregnancy or it may remain. That bulge is due to three things and therefore, requires three procedures done at the same time to address all of them.   Abdominal bulge after pregnancy The upper abdominal bulge, shown above, that occurs after...
Read more »

What to do about stretch marks

what to do about stretch marks
There is so much written about stretch marks aka “tiger stripes” all across the internet. When consumers Google what to do about stretch marks, much of the information out there isn’t very good. Or accurate. Or even true. Whenever reading about treatments for stretch marks, consider the recommendations from the perspective of what someone is trying to sell you! What to do about stretch marks...
Read more »

Dr. Kaplan wins award at THE Aesthetic Show 2019 [video]

the aesthetic show
We’re proud to announce that Dr. Kaplan, aka @realdrbae on Snapchat and Instagram, recently won an award at THE Aesthetic Show 2019!   Best Surgical Body Shaping Enhancement at THE Aesthetic Show 2019 As you can see in the video below, Dr. Kaplan performed a Mommy Makeover on a patient with amazing results. In fact, award winning results! She had a breast augmentation and lift...
Read more »

Changing referral patterns in the age of social media

referral patterns
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes about generating, well, new business. Specifically, to stay competitive, aesthetic...
Read more »

Announcing the new BuildMyBod Health Concierge Experience!

specials
For physicians wanting to separate themselves from the competition, BuildMyBod Health has it all. Price transparency, lead generation, e-commerce and now Subscriptions. Through the BuildMyBod Health Concierge Experience, consumers can purchase non-surgical services as a one-time purchase or through Memberships and Packages.   The BuildMyBod Health Concierge Experience This experience encompasses all of the e-commerce capabilities of the BuildMyBod platform. After consumers check pricing, they...
Read more »

Mini tummy tuck vs full tummy tuck…and the rest! [video]

mini tummy tuck vs full tummy tuck
If you’re wondering what the differences are between a mini tummy tuck vs full tummy tuck, I have some bad news. Chances are you’re not a candidate for a mini tummy tuck. I know the “mini” sounds better. Less painful. Shorter recovery. Less expensive. Those might all be true, but you’re probably not a candidate. Here’s why.   Mini tummy tuck vs full tummy tuck...
Read more »