Price is irrelevant, until it’s not!

customer service
I recently attended the Ohio Valley Society of Plastic Surgeon’s meeting in Cleveland, Ohio. It was a great meeting organized by the then-current President of the OVSPS, Steve Bernard and the meeting coordinator, Darlene Lyons. One of the highlights of the meeting was a presentation on customer service by President of The DiJulius Group, John DiJulius. Thanks to Dr. Raymond Isakov for recommending this speaker...
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Brazilian Butt Lift with Back Lift [Video]

brazilian butt lift
Just when you thought you knew what a Brazilian Butt Lift (BBL) was, or even if you didn’t, here’s a third technique you might not be familiar with. To bring you up to speed, a Brazilian Butt Lift can mean two things traditionally. One technique is to perform liposuction to the abdomen, flanks and back and then inject that fat into the buttocks. The other...
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Dr. Kaplan speaking at THE Aesthetic Show 2018

Dr. Kaplan speaking at THE Aesthetic Show 2018 Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you......
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What it takes to provide great customer service

Competition has always been fierce in healthcare and it’s only getting more competitive these days. The reasons are plentiful and a subject for another blog post. But the important thing is how to differentiate yourself. Which of course is where customer service comes in. And great customer service begins even before the patient has any formal contact with the office, practice or facility. Responsive websites......
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Prominent ear surgery [video]

If you’re looking for a quick synopsis of prominent ear surgery, you’ve come to the right place! Broadly speaking, there are two different causes of prominent ears. In one type, the ear bends outwards because of a lack of normal architecture within the visible part of the ear. In the second type, the cartilage that connects the ear to the side of the head is......
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The Greatest Demographic

What’s a doctor look for in a patient? One who is educated on the procedure or service in question even before the consultation. They’re quick to make a decision based on that education. They’re compliant and communicative regarding any potential issues before they become real issues. They’ll happily share their positive experience with their friends. This patient exists. And they exist within a particular demographic. In a......
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Ear Lobe Surgery – That’s A Thing [Video]

While we have made no effort through advertising, our clinic is receiving more calls and referrals for ear lobe surgery. Yeah, that’s really a thing. Whether it’s a split ear lobe like the patient above, or a wide earlobe, like the patient below, people have concerns about their earlobes. If you’re one of these people, you’re not alone! Ear lobe surgery technique Even with various......
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Dr. Kaplan Speaking At Ohio Valley Society Of Plastic Surgeons

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the 61st Annual Ohio Valley Society of Plastic Surgeons – the OVSPS. According to the OVSPS website, “The mission of the OVSPS is to promote innovative technology regarding the art and science of plastic and reconstructive surgery. The target audience will include physicians, residents and allied healthcare personnel in and around the Ohio Valley......
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How To Ruin A Good Thing When It Comes To Social Media In The OR

Social media in the OR (operating room) is a wonderful tool for our practice. I recently wrote about the 5 ways social media has transformed my practice here and here. But for every 5 reasons to utilize social media in one’s practice, someone will find one way to ruin it for everyone. Social media in the OR Using social media in the operating room was and in many......
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BuildMyBod Health founder named 2018 Best Cosmetic Surgeon by SF Weekly

Congratulations to Dr. Jonathan Kaplan, founder and CEO of BuildMyBod Health. He was recently selected as the 2018 Best Cosmetic Surgeon by Bay Area readers of SF Weekly magazine. 2018 Best Cosmetic Surgeon This year’s ballot required readers to write in their vote rather than choose from a list of nominees. Because of Dr. Kaplan’s reputation with the patients he treats and his prevalence on social media,......
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