What a difference an implant exchange makes!

Check out those breasts! Seriously though, who would’ve thought an implant exchange from 370cc to 560cc (an increase of almost 200cc!) would still look so good and so tasteful? There are several ways to philosophize on this particular patient’s case.   Is an implant exchange in your future? When I first look at these results, I definitely think her breasts looked fine in the preop...
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Listicle: The red flags we look for in our patients

red flags
Red flags are something a potential patient does (or doesn’t do) that can portend future problems. After 12 years of practice, I’m getting better at noticing these red flags but there’s always room for a heightened sense of awareness. Check out our “listicle” below for a few of these red flags. In case you’ve never seen the word before, a listicle is an article whose...
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Why we look at more than just BMI [video]

BMI
As more consumers research cosmetic surgery online and watch surgery on social media, there’s one thing they keep hearing. That their plastic surgeon won’t operate on them if their BMI (body mass index) is greater than 30. BMI refers to the “magic number” that takes into account your weight in kilograms and your height in centimeters.   BMI has its advantages in the sense that...
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Later haters! The latest XEOMIN® Campaign

later haters
Merz, the makers of the BOTOX® Cosmetic competitor, XEOMIN®, released their later haters campaign recently. It’s a pretty interesting spin on the whole empowerment movement.   Later haters! In the past, getting botulinum toxin (ie Botox), was considered taboo. Women were embarrassed for friends and family to know they were getting treatments to minimize wrinkles.   Fast forward to today. Not only are women not...
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The commoditization of cosmetic surgery

doctors best practices
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by using our platform. While I totally understand his/their concern, I...
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Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift
With the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum cleaner. In an attempt to think outside of the box, should you buy your partner cosmetic surgery as a gift?! It’s a double-edged sword.  ...
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A breakdown of costs is a huge patient satisfier

breakdown of costs
Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option that provides a clearer breakdown of costs.   Breakdown of costs I had a realization a couple weeks ago while presenting at Momentum, Modernizing Medicine’s EMR...
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Dark circles under the eyes: Fillers vs Surgery

dark circles
These days, if a patient can avoid surgery, they’ll try, even if it means a substandard result. But when it comes to dark circles under the eyes, avoiding surgery can actually be the right decision.   Dark circles under the eyes Whether surgery or fillers are right for dark circles depends on what’s causing them. If the eyes are sunken in, such that the eyes...
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Dr. Kaplan speaking at Modernizing Medicine User Conference

modernizing medicine
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando.   Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the talk, Dr. Kaplan, a board certified plastic surgeon, will explain how he and doctors across the country use price transparency to reduce sticker shock when it...
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Sometimes, it’s best to stage cosmetic procedures

stage cosmetic procedures
Over the weekend we received these photos from a patient. Aside from the fact that these are great quality before and after photos – consistent angle and lighting, having the foresight to take a ‘before’ photo to compare to her ‘after’ photo – they also point out something very important. Sometimes, it’s necessary to stage cosmetic procedures.   As these photos demonstrate, she looks great...
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