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Consumers read a lot about breast augmentation online. Their one takeaway is, “do I need to change my breast implants every 10 years?” They don’t necessarily remember details about capsular contracture or they can’t find out how much their prospective doctor charges, but they’ve heard of the 10 year rule! Well, it’s not true. But more on that later. Below, we’ll list the reasons you can...
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Dr. Kaplan & BuildMyBod Health speaking at MAX!
BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock. What’s in store at the MAX Expo? Dr. Kaplan’s TED-style talk at the MAX Expo will be about customer service in healthcare. The premise is based on words of...
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Call to action: ebooks and newsletters are so 1980’s
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more traffic to your website, but how to get more actual...
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Taking over an existing plastic surgery practice
Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and observations for my presentation. I’ll share a few of these observations below. Valuation of an existing plastic surgery practice The Late Career Boot Camp has...
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Be Patient, Your Breast Implants Will Drop! [Video]
There’s nothing more angst-ridden for a patient (and their plastic surgeon) than waiting for breast implants to drop. But as the case below demonstrates, breast implants will drop, eventually. It may take some time and in rare cases, a revision may be necessary to get them perfectly symmetrical. But in all cases, the implants will drop at least to some extent. Breast implants will...
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Dr. Kaplan speaking at OAASC today!
The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm. The OAASC The mission of the Ohio Association of Ambulatory Surgery Centers is to: Enhance the quality of care in Ohio ambulatory surgery centers. Provide legislative and regulatory representation for ambulatory surgery...
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Botox and Xeomin for Migraines, TMJ, Gummy Smile & More
BOTOX® and XEOMIN® are similar injections that many doctors use to treat wrinkles to the face. They work by relaxing muscles that cause those wrinkles. But today, we’re going to focus on some of the less common uses of Botox and Xeomin. Treating migraines with Botox and Xeomin Not everyone is a candidate for migraine treatment with Botox and Xeomin. But if your migraines...
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What’s the Cleveland Clinic up to? A lot!
I just attended the Fall meeting of the Cleveland Clinic Alumni Board of Directors. The biannual meetings of the Board of Directors provides an opportunity for the Clinic to show alumni from around the country, what various departments are up to. The alumni in turn, disseminate that information to their respective communities. As you’ll see in the three snippets below, there’s plenty of activity. ...
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Do people get plastic surgery in San Francisco?
The other day I was in a Lyft going somewhere awesome I’m sure! The driver asked what I did and I explained that I’m a plastic surgeon. Their first comment was, “do people get plastic surgery in San Francisco?” This was her thought process: she simply thinks of San Francisco as a city of residents less concerned about appearances. Maybe even a little hippy-ish. Not...
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Put the swimming bitmoji on the liposuction canister. Wait, what?!
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations. So many bitmoji, so little time A typical day within a practice that heavily...
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