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Dr. Sheila Nazarian: you need your own email database! [video]

Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian). The world according to Dr. Sheila Nazarian! While many doctors engage with their followers through social media, that engagement is very tenuous. Not because followers will stop following...
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Dr. Kaplan talking price transparency on 99.7 in San Francisco

If you’re in the San Francisco Bay Area, you may already be a fan of 99.7, the Bay’s #1 for all the hits, as their slogan goes. Anyway, they recently had Dr. Kaplan, aka Dr. Bae, on as a featured guest. Aside from talking about plastic surgery, he mentioned how he offers the BuildMyBod Price Estimator on his practice’s website. Listen to the episode...
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Price transparency isn’t just for cosmetic services anymore!

You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. It seems like a novel idea but we know the cost of a service ahead of time in every other industry. Somehow, medicine was the exception,...
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5 tips to boost Google results, 1 solution

I recently read a blog post on the Page1Solutions website regarding 5 tips to boost Google results. If you’re looking for good website SEO recommendations, Page1Solutions is really excellent. But in full disclosure, I think their page is full of great information mostly because they’re espousing viewpoints I agree with wholeheartedly! In fact, every recommendation they make in the aforementioned post (summarized below), aligns perfectly...
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Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]

While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below. But before you watch the video, check out how he uses...
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Price transparency can be sexy!

The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation. Why fear price transparency? Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients will focus on cost rather than the doctor patient relationship....
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Oh the places you will go with your own email marketing database!

Why do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and it certainly isn’t cheap. Wouldn’t it be nice to continue to promote our services to the correct demographic, but not break the bank? The solution?...
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In with the high and out with the low (quality leads)!

Leads are the lifeblood of any business and healthcare, it’s a business folks, is no different. In the old days, when competition wasn’t as fierce, practices and healthcare facilities could passively rely on referrals from other doctors to build their business. Now practices must cut through the competitive noise and proactively generate leads from multiple channels: social media, networking events, seminars, print, TV, radio, etc....
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Don’t get consultations…get bookers! [video]

If you could shorten the sales cycle for your cosmetic practice, you would, wouldn’t you? It’s possible if you provide enough personalized information online for the consumer. That way, by the time they come in, they’re not just coming in for a consultation, they’re coming to book! Bookers, not consultations! As the video below from Dr. Rich Castellano explains, he’s been so successful with...
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