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For years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. If you do purchase products, injectables or book a cosmetic procedure, that $100 goes towards the cost of those services. This $100 consultation fee is...
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COVID-19 rapid antibody testing and you
While we were all quarantining at home, I wrote this article arguing that testing for COVID-19 was pointless at the time. Sure, if you were really sick in the hospital and your doctor suspected coronavirus, it made sense to get the test. But if you, like everyone, was on lockdown, why get a test? If you’re already at home, you’re not spreading it to anyone even...
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America has to reopen for business… but not at the same time
This post may ultimately sound self serving because I’m recommending something that benefits my city and my business. But it doesn’t make these recommendations any less appropriate. San Francisco is ready to reopen for business at the end of the current shelter-in-place order (beginning of May). And that includes allowing a vast majority of businesses to reopen. This also includes allowing hospitals and healthcare providers...
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Why COVID-19 deaths are lower in San Francisco (so far)
Many theories abound as to why COVID-19 deaths are lower in San Francisco. This article in USA Today reviews several of them. But before reviewing the possible reasons, we should also be clear that it’s not time to celebrate just yet. The city, state and nation are still in the throes of this pandemic. However, if the current trends in San Francisco hold true, there...
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Changes in a post COVID-19 society that are here to stay
Like everyone, I’ve been thinking a lot lately about COVID-19. What I’m realizing is that the changes in social etiquette and the rise of alternative business models and communication are here to stay, post COVID-19. For example, telemedicine, previously an “option” in healthcare, will finally have its day in the sun. Here’s a list of other “new normals” that apply to small businesses, families, and...
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Why you probably don’t need a COVID-19 test (anymore)
I’ve been saying this for about a week, and so is Anthony Fauci, head of the National Institute of Allergy and Infectious Diseases. Not everyone needs a COVID-19 test. In this overview I wrote over a week ago, I said that it would be nice if everyone could get a test but supplies weren’t readily available. But it soon became apparent to me that even...
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Be the ant: Grow your email database now!
I’ve been saying it for years, like here, here and here, but never has it been more obvious than now. It’s critical that you grow your email database for future email marketing. And in these pandemic times when patient activity may be down, you need a way to communicate with current and future patients and drive new business. Grow your email database Sure, you......
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Coronavirus overview by Dr. Jonathan Kaplan
Wash your hands, wipe down surfaces, don’t touch your face and practice social distancing. If nothing else, that’s what you should take away from this coronavirus overview. But keep reading to learn important details about this epidemic. Such as, how we can make it end with less collateral damage? How does it compare to a typical annual flu season? This coronavirus overview is based on...
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Chrissy Teigen Opens Up About Her Boob Job
Chrissy Teigen becomes the latest famous person to open up about getting a boob job. She joins the ranks of Kaley Cuoco, Victoria Beckham and Anna Faris. For what it’s worth, does it really matter anymore? It’s not shocking and that’s a good thing. Chrissy Teigen and her boob job As time passes, the news of someone getting a boob job has lost its sheen...
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The Power of the Abandoned Cart
The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on your site just like Amazon. But what does Amazon have......
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