Social media wake up call for plastic surgery societies

There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, Google. Consumers’ tastes continue to change. They’re now relying less......
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The authors of this NY Times article on healthcare costs still don’t get it

The NY Times published this article the other day and before I read it, I was thinking, will the authors demonstrate that they “get” healthcare? The subheading of the article referenced the price for care. Recognizing that healthcare costs, not the amount of care, are a factor in rising expenditures was promising. I was intrigued. Sounds like they’re on to something.   Healthcare costs in......
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From social media to surgery [video]

As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor.   First step: Lead generation As seen in the photo above, a patient asked me a question regarding the price......
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International Medical Tourism: Death isn’t your biggest concern! [video]

There is no shortage of horror stories when it comes to medical tourism – traveling outside of the country for your medical care. Headlines abound of patient deaths from fat embolism, hypovolemic shock or overwhelming infections. And while death is obviously the worst complication, it’s not the main risk. Poor quality and cut rate procedures can reveal themselves in much more boring, but significant ways.......
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The knowledge gap in healthcare is wider than I realized

I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion engine. But after reading this article in Vox, I’m starting......
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Free market rate vs the negotiated rate

When it comes to paying for healthcare services, chances are you’ll be paying out of pocket. More and more consumers have high deductible health plans that require you to pay $5000 to $6000 before the insurance company starts paying. Since you’re paying, it’s critically important to find out how much your bill is ahead of time. But to do that, you have to understand the......
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Dr. Kaplan speaking at MGMA 2017

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference.   MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create......
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Doctors: Has a follower on social media ever asked you how much a procedure costs?

If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. And I’ll double my bet if you fit in this category and you show your results on social media. As soon as you post your before and after results, one of......
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Bundled pricing, the only true transparency in healthcare

Price transparency is the current and growing buzzword in healthcare. There are many ways to go about making healthcare costs clear to consumers. But when entrepreneurs design their own solution to price transparency, they miss one very important ingredient: actionable pricing information. The best way to accomplish this is through bundled pricing.   Bundled pricing in healthcare Price transparency websites present their “solution” in various......
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Patients want it, doctors are reluctant

I’m talking about pricing. In this day and age of high deductible health plans, consumers are shouldering more of the cost of their healthcare. They now have a choice in caregivers and they want to know what they’re paying – ahead of time. Doctors are reluctant. But not because they like being opaque con men/women. They simply aren’t equipped to help the consumer.   Patients......
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