The commoditization of cosmetic surgery

commoditization of cosmetic surgery
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by using our platform. While I totally understand his/their concern, I...
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Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift
With the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum cleaner. In an attempt to think outside of the box, should you buy your partner cosmetic surgery as a gift?! It’s a double-edged sword.  ...
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Dr. Kaplan at AAFPRS

aafprs
BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll be giving three talks, one as a plastic surgeon and two as founder/CEO of BuildMyBod Health.   Talks at the AAFPRS: The SIMI...
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Dr. Kaplan speaking at ASDS!

asds
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking at the American Society of Dermatologic Surgery (ASDS) annual meeting this weekend. The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization in the United States exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of skin throughout every stage of life. ASDS members are recognized...
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Dr. Kaplan speaking at OAASC today!

oaasc
The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm.   The OAASC The mission of the Ohio Association of Ambulatory Surgery Centers is to: Enhance the quality of care in Ohio ambulatory surgery centers. Provide legislative and regulatory representation for ambulatory surgery...
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Botox and Xeomin for Migraines, TMJ, Gummy Smile & More

botox an xeomin
BOTOX® and XEOMIN® are similar injections that many doctors use to treat wrinkles to the face. They work by relaxing muscles that cause those wrinkles. But today, we’re going to focus on some of the less common uses of Botox and Xeomin.   Treating migraines with Botox and Xeomin Not everyone is a candidate for migraine treatment with Botox and Xeomin. But if your migraines...
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To BBL or not to BBL?

bbl
For the uninitiated, BBL is short for Brazilian Butt Lift. Some think it’s only an operation for those starring in a J. Lo  or Pitbull video. “Butt” it can be appropriate for more patients than you’d expect.   Who’s a candidate for a BBL? Due to popular culture, it’s not surprising most people think a BBL must result in a bootylicious derriere. But as the patient...
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We love #TheCrunch

#thecrunch
This statement probably doesn’t make any sense unless you get Botox or Xeomin for facial wrinkles. Both of these products work in exactly the same way to relax muscles that cause wrinkles on the forehead, in between the eyebrows or the crow’s feet.   What’s #TheCrunch? Botox or XEOMIN® both contain botulinum toxin. This toxin, when injected, relaxes muscles. And not just muscles that cause...
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Dimpleplasty [video]

The patient above and below was unhappy with his lack of dimples so we created some for him! To understand how a dimpleplasty creates a dimple, it’s important to understand the underlying anatomy that creates dimples in the first place.   What are dimples? The buccinator muscle lies beneath the skin of the cheeks. It takes part in smiling and chewing. If there is a......
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The customer is not always right. An example of confirmation bias.

I had an interesting experience recently from two Yelp reviewers. One person gave me a one-star review because she got a bruise after Botox/Xeomin injection to reduce wrinkles in the forehead. Another left a one-star review because she was unhappy with her breast lift to correct very saggy (ptotic) breasts after massive weight loss.   Obviously if I’m using these examples, then I believe they were......
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