Price transparency isn’t just for cosmetic services anymore!

price transparency
You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. It seems like a novel idea but we know the cost of a service ahead of time in every other industry. Somehow, medicine was the exception,...
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The cosmetic patient vs the insurance patient

The distinctions between a cosmetic patient and an insurance patient may seem obvious. Yes, the cosmetic patient is receiving non-medically necessary services so they pay for everything out of pocket. Yes, the insurance patient is receiving medically necessary care and insurance will cover it – maybe. Aside from patients that are paying out of pocket due to a high deductible health plan, these difference are generally......
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Preparing patients for sticker shock in healthcare

Now that more patients are paying a portion of their healthcare costs of out pocket, eventually they’ll experience sticker shock in healthcare. To minimize sticker shock, the office staff must have that awkward conversation about “getting paid.” In this recent post from InstaMed, a healthcare payments network, they discuss four kinds of conversations healthcare staff can initiate to improve the payments relationship with patients. Let’s review the......
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One aspect of the CVS Aetna deal – Primary Care Physicians

If you haven’t heard, the traditional pharmacy, CVS, is proposing to buy the traditional health insurance company, Aetna, for $69 billion. The CVS Aetna deal has many potential effects. One curious aspect is that the new vertically integrated company won’t include doctors. This will affect primary care physicians the most.   What will the CVS Aetna deal mean for primary care doctors There are many......
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The knowledge gap in healthcare is wider than I realized

I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion engine. But after reading this article in Vox, I’m starting......
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Free market rate vs the negotiated rate

When it comes to paying for healthcare services, chances are you’ll be paying out of pocket. More and more consumers have high deductible health plans that require you to pay $5000 to $6000 before the insurance company starts paying. Since you’re paying, it’s critically important to find out how much your bill is ahead of time. But to do that, you have to understand the......
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BuildMyBod Founder Speaking at FMMA Annual Meeting

Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving a keynote presentation today at the Free Market Medical Association Annual Meeting.   FMMA: Join the Healthcare Revolution According to the FMMA website, “The Free Market Medical Association’s goal is to Unite and strengthen the benefits of free market healthcare. We facilitate and assist: Patients finding free market doctors. Free......
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Let’s be clear about pre-existing conditions

With the passage of a new healthcare bill in the House of Representatives (it’s still not a law) and a heartfelt monologue by Jimmy Kimmel, there’s been a great deal of talk about pre-existing conditions. Unfortunately, in the discussion, many have lost sight of what exactly that means. Let’s review.   What are pre-existing conditions? With the advent of the Affordable Care Act (Obamacare), insurance......
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