Price transparency and sales funnels
What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm […]
Why live chat and website submission forms are lame
Just as I explained in this article, website submission forms are so 2009. And now live chat is so 2014! For pretty much the same reasons, website submission forms and live chat popups are one step away from addressing the real question. And worst of all, they require manual interaction by office staff and a […]
Dr. Kaplan speaking at MGMA 2017
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference. MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and […]
BuildMyBod Founder Speaking at FMMA Annual Meeting
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving a keynote presentation today at the Free Market Medical Association Annual Meeting. FMMA: Join the Healthcare Revolution According to the FMMA website, “The Free Market Medical Association’s goal is to Unite and strengthen the benefits of free market healthcare. […]
ASAPS beta testing the BuildMyBod Health Price Estimator
The American Society for Aesthetic Plastic Surgery recently started a beta test with the BuildMyBod Health Price Estimator. As seen here, some doctors have a “Get A Quote” call-to-action button under the Find A Plastic Surgeon feature on the ASAPS website. Once the consumer clicks on the Get A Quote button, they can see the doctor’s very own Price Estimator on their […]
What’s in your goodie bag?! [video]
Don’t you just love it when a surgeon and his staff go the extra mile for their patients? Look for a surgeon where each surgery patient goes home with a “Goodie Bag,” A goodie bag contains everything a recovering patient needs to get through the first few weeks after their procedure. 1. The pills The […]
Happy office, happy patients! [video]
After ten years of practice, four here in San Francisco, I realize patients aren’t only drawn to the doctor. They’re also drawn to the office staff. In particular, a happy office staff. And a happy office staff can create happy patients. Happy patients are looking for a happy office One could argue the importance or […]
BuildMyBod Founder Speaking at THE Aesthetic Show 2017
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be speaking twice this weekend at THE Aesthetic Show in Las Vegas. Two Practice Management Presentations at THE Aesthetic Show On Friday, he’ll give a 20-minute presentation on “How Snapchat transformed my practice in unexpected ways.” This topic will be helpful […]
Remove Online Reviews of Doctors
I was sent this petition on change.org and I thought it was worth passing along to our readers: Remove Online Reviews of Doctors “Doctors and other healthcare providers are reviewed on online review sites, similar to other businesses. We, however, are not like those other businesses. These online reviews are an open forum to the […]
SESPRS: A family affair
The Southeastern Society of Plastic and Reconstructive Surgeons (SESPRS) just had their annual meeting. Aside from getting the opportunity to speak about price transparency in healthcare, my favorite topic, I learned something about the organization that was unexpected. What makes the SESPRS meeting unique? I understand that a plastic surgery meeting doesn’t hold much […]
Who knew? BuildMyBod is great for Yelp reviews!
Online reviews are tricky. They can as easily bolster your online reputation and well as crush it! Yelp reviews are particularly powerful, like it or not. While you will never satisfy every patient that comes in the door, there’s apparently one big patient satisfier. The Price Estimator from BuildMyBod Health. How BuildMyBod can help […]
Why listing healthcare prices as a menu is dumb AF
Do we have your attention now?! Whether it’s for cosmetic services or medically necessary procedures (before a deductible is met), knowing healthcare prices is important. Patients need to know their financial obligation and healthcare providers need to be sympathetic to their patient’s financial worries. So yes, providing healthcare prices is important, but listing them in the form […]
