Introducing our new dermatologist: Dr. Gaetano “Guy” Zanelli

Dr. Zanelli
Dr. Kaplan and the entire PHPS Family are excited to welcome Dr. Gaetano “Guy” Zanelli to the practice. He’s a board certified dermatologist with decades of experience. As you can see above, he brings new aesthetic, non-surgical devices to the office! Now taking appointments for the full breadth of medical and cosmetic dermatology, including: Botox and Dysport Facial rejuvenation with fillers Microneedling Leg vein treatments Laser...
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Why everything, including cosmetic surgery, will be more expensive now

more expensive now
Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. Expenses are up because restaurants, clothing stores, doctor’s offices etc are spending more on personal protective equipment (PPE) and cleaning supplies than ever before. Specifically in...
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Will HIPAA privacy rules be relaxed permanently?

HIPAA privacy rules
The Health Insurance Portability and Accountability Act of 1996, better known as HIPAA, is a huge piece of legislation. While many new laws emanate from this Act, most Americans associate HIPAA with privacy and privacy alone. While the goal of “privacy” is certainly well-meaning, this bill instills so much frustration in the modern healthcare landscape. Around 1996, electronic transfer of protected health information was in...
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Dr. Kaplan giving social media course at CSPS Annual Meeting

social media course
If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but he’s in the trenches utilizing social media on the reg...
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Dr. Sheila Nazarian: you need your own email database! [video]

Dr. Sheila Nazarian
Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian).   The world according to Dr. Sheila Nazarian! While many doctors engage with their followers through social media, that engagement is very tenuous. Not because followers will stop following...
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Price transparency isn’t just for cosmetic services anymore!

price transparency
You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. It seems like a novel idea but we know the cost of a service ahead of time in every other industry. Somehow, medicine was the exception,...
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Price transparency can be sexy!

price transparency
The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation.   Why fear price transparency? Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients will focus on cost rather than the doctor patient relationship....
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Oh the places you will go with your own email marketing database!

email marketing database
Why do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and it certainly isn’t cheap. Wouldn’t it be nice to continue to promote our services to the correct demographic, but not break the bank? The solution?...
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