FACT: The more time someone spends on your website, the higher your site will rank in organic Google searches. In other words, the longer consumers stay on your site, the better your SEO. So how do you keep consumers on your site longer? CONCLUSION: the BuildMyBod Health Price Estimator is proven to keep consumers on your site longer and therefore improve your SEO. See how below.

How to improve your website’s SEO

If you’re looking for the silver bullet when it comes to patient engagement, then search no further. You’ve found it. What does every healthcare consumer ultimately want to know before receiving non-emergent care? How much it costs. The BuildMyBod Health Price Estimator allows the consumer to check pricing through a doctor’s website but only after providing their contact info. The consumer gets pricing and the healthcare provider gets a lead. This is a huge satisfier for both sides.

CASE STUDY: Dr. Bradley Hubbard of the Dallas Plastic Surgery Institute has the BuildMyBod Health Price Estimator on his website. During a recent webinar, Dr. Hubbard showed that consumers spend more time on his Price Estimator page than any other page (150% more)! This improves the SEO performance on his website overall.

His three highest trafficked pages on his website, in order from highest to lowest, were the landing page, the photo gallery and in third, the Pricing page. But when you focus on time on the page, the reverse was true. Consumers spent the least amount of time on the most trafficked page (<30 seconds on the landing page) and the most amount of time on the third most trafficked page (205 seconds on the Pricing page)! That translates into a higher position in organic Google search results.

This extra time on his site, and in particular on the Pricing page, turned into more consults and more procedures too. In 2017, he received 1,522 leads through his Price Estimator. 105 of those leads came in for a consult from that one lead source. At 6 months, 80% of those consults became paying patients either through non-surgical or surgical procedures. That translates into $12.50 per lead. How much are you paying for each lead? $100? $150?

Building your database

The extra time on his site with all of these consumers submitting “wishlists” to get pricing had another benefit. With everyone leaving their contact info to get pricing, he built a huge database for future email marketing. In fact, 75% of his database is made up of real people submitting real wishlists to check pricing. Who better to remarket to via email marketing than consumers that are genuinely interested in the services you provide?!

Get the stats direct from the horse’s mouth at the 27-minute mark in the webinar recording here!

If you’re a provider and want to insert the Price Estimator into your website, request an account here. If you’re a consumer that wants to check pricing from a doctor near you, click here.

Click here for the original blog post written by Dr. Kaplan for BuildMyBod.

The post How a Price Estimator improves your website’s SEO first appeared on Plastic Surgeon San Francisco | Pacific Heights Plastic Surgery.

Advertising only works if it generates leads

Patients are exposed to marketing constantly. Let’s try to name all the ways they’re bombarded with our messaging. TV commercials. Google AdWords. Retargeting with pop up ads and banners. Radio commercials. Sponsored ads in social media. Billboards. Print (newspaper/programs/brochures/magazines) advertising. Press releases. Product placement and general PR. Probably forgetting a few.

Anyway, the point is that all of that advertising is pointless unless you provide a call to action and drive folks to your website or phone number. But getting them to your site still isn’t enough. You still have to convince them to provide their contact info. You have to give them a reason to reach out. That’s why I’ve argued that the most useful call to action is the consumer’s need to determine price on a particular service before they come in for a consultation.

Our office gets literally hundreds of leads every month. Mostly through our BuildMyBod Health Price Estimator. This allows consumers to add procedures-of-interest to a “wishlist” and then submit that wishlist along with their contact info. Instantly and automatically the consumer receives an estimate for those services. Instant gratification. At the same time, our office receives the consumer’s contact info, the lead.

Patient Leads after Midnight

Along with the wishlist leads and leads through the contact submission forms, we’ve noticed that any leads late at night, particularly after midnight go nowhere! Whether it’s alcohol that drove the consumer to contact us through one form or another on the website, or boredom, the act of spontaneity was fleeting. They weren’t really serious. At least not when we followed up with them.

Which is why it’s all the more reason to filter serious vs non-serious consumers in an automated and efficient way. Whether it’s an automated price estimator or an e-book that answers the consumers’ question, it’s important to not put patients in an awkward situation wherein they come in for a consult for a procedure they can’t afford or divulge their deepest insecurities for a procedure they’re not a candidate for. So while leads after midnight may lead nowhere, better the patient knows that in the privacy of their mobile device or computer, rather than taking time off work to learn their procedure-of-interest isn’t an option in a 45-minute to an hour long consultation.

Click here for the original blog post written by Dr. Jonathan Kaplan for BuildMyBod.

The post Why patient leads after midnight lead nowhere first appeared on Plastic Surgeon San Francisco | Pacific Heights Plastic Surgery.